The Gifts Project is a new plug-in designed to make online group gift giving easier. The plug-in is designed specifically for online retailers looking to tap into the group gifting market.
The Gifts Project has already been implemented by eBay, which lets users connect via Facebook and donate money for a price-fixed gift via PayPal. The plug-in is easy to implement and is a great way for businesses to attract large swaths of potential customers using social media.
From a consumer standpoint the Gifts Project is a great idea. Being able to link up and buy a group gift via Facebook is incredibly convenient. Check the video out to see a demo of eBay Group Gifts -- a new eBay feature incorporating the Giftf Project plug-in.