Category
Fashion
Scaled Restraint
5.7
Trend score
Trend
What is the Exaggerated Couture trend?
Exaggerated Couture: In recent years, fashion stayed in safe, comfortable territory. Designs appealed to consumers who wanted items that were easily transferable to everyday living. Now, however, more designers are once again experimenting with exaggerated and over-the-top looks, creating pieces that exceed natural lengths and heights to capture attention. While neither practical nor wearable, many of these designs become coveted items for true fashionistas who want to make a statement. What’s more, such exaggerated design may branch out to inspire other industries such furniture, architecture, cars and more.
Trend themes
Themes within the Exaggerated Couture trend
Three behaviours holding the trend together01
Exaggerated fashion designs
Fashion designers are exploring over-the-top looks, creating pieces that exceed natural lengths and heights to capture attention.
02
Androgynous Fashion
Androgynous fashion appeals to the new generation of women fashionistas whose priorities extend beyond the closet and into the office.
03
Extreme shoe heels
Shoe designers are creating heels that go beyond the typical standards of height, making them more challenging and daring to wear.
Industry implications
What the Exaggerated Couture trend means for industry
Where the trend changes the playbookFor
Furniture Manufacturing
The exaggerated fashion designs may inspire furniture designers to push the limits of dimensions and come up with innovative furniture pieces.
For
Automotive Manufacturing
The trend of exaggerated fashion designs may encourage car manufacturers to design vehicles with extreme dimensions and shapes that catch the eye of the public.
For
Event Planning
Androgynous fashion trends can be applied in event planning to craft an atmosphere that balances the feminine and masculine aspects.
Trend signals
Trend signals for Exaggerated Couture
Trend score 5.7 out of 10, from popularity 81%, activity 83%, freshness 8%.
Popularity81%
Activity83%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Exaggerated Couture trend
7 featured examples from Feb 9 to Dec 24, 2011CategoryFashion
Horn-Heeled Pumps
Exotic Regrets by Aoi Kotsuhiroi Features Dark Fang-Like Footwear
Emerging trends in daring fashion accessories present opportunities for designers and brands to push boundaries and create unique products.
CategoryArt & Design
Exaggerated Crochet Ensembles
The More or Less Collection is a Woven Paradox
The exaggerated crochet ensembles open up possibilities for designers to experiment with unconventional knitwear designs in the fashion industry.
CategoryFashion
Courtly Clown Couture
Pedro Reguera Snaps Ema Busson in Striking Styles for Prim Magazine
The fashion industry can leverage the trend of alarming fashion to attract customers seeking unique and avant-garde clothing.
CategoryNaughty
Chic Apocalyptic Editorials
The Naty Chabanenko by Ishi Shoot is Warrior-Inspired
Opportunity for luxury fashion brands like Burberry, Chanel, and Louis Vuitton to showcase their bold and creative designs.
CategoryFashion
Patterned Parachute Fashion
The MaxTan SS 2012 Collection Redefines Traditional Silhouettes
Fashion industry professionals can embrace androgynous fashion trends to appeal to a new generation of women fashionistas.
CategoryNaughty
Eccentrically Constrained Couture
This Earthy Shibari Wear by Astrid Tirlea is Shame-Free
Fashion designers can explore the incorporation of non-erotic Shibari-inspired designs.
CategoryFashion
Painfully Agonizing Pumps
The Christian Loboutin 8-Inch Heels are Crazy Killer Kicks
Disruptive innovation opportunity: Innovate in the fashion industry by introducing alternative heel designs that prioritize both style and comfort, appealing to a wider range of c…
