Category
Fashion
Scaled Restraint
5.2
Trend score
Trend
What is the Flapper Fashion trend?
Flapper Fashion: Fashion is embracing fringe and chic bobs once again as couture photography showcases sultry 20s-inspired themes, clothing and accessories. In contrast to other eras, the Roaring 20s was a time of female empowerment tinged with sensuality -- thus, it's not surprising that today's fierce fashion consumers would be quick to embrace this vintage aesthetic once again.
Trend themes
Themes within the Flapper Fashion trend
Three behaviours holding the trend together01
Vintage Aesthetic
Fashion is embracing vintage aesthetics once again, and photographers are showcasing them in sultry 20s-inspired themes, clothing, and accessories.
02
Flapper Fashion
Flapper fashion is influencing contemporary designs, with chic bobs and fringe making a comeback in modern styles.
03
Cat-Inspired Shoes
Cat-inspired stilettos and cat flats are making a splash in the fashion world, with Charlotte Dellal's Autumn/Winter 2011 Collection creating a frenzy for all shoe lovers.
Industry implications
What the Flapper Fashion trend means for industry
Where the trend changes the playbookFor
Fashion
The fashion industry has been heavily influenced by vintage aesthetics and flapper fashion, providing opportunities for designers to innovate with modern twists on retro styles.
For
Photography
Photographers are showcasing vintage aesthetics and flapper fashion in their work, providing new opportunities for retro-themed shoots and editorials.
For
Footwear
Footwear designers are drawing inspiration from animals, with cat-inspired stilettos and flats creating a buzz in the fashion industry.
Trend signals
Trend signals for Flapper Fashion
Trend score 5.2 out of 10, from popularity 71%, activity 78%, freshness 8%.
Popularity71%
Activity78%
Freshness8%
Audience
10%Men
90%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Flapper Fashion trend
6 featured examples from Jun 23 to Sep 16, 2011CategoryPop Culture
Chic Carousel Flapper Photography
The Auguste Abeliunaite Vogue Portugal September Issue is Hot
Fashion brands can incorporate playful amusement park elements and teen angst vibes into their designs.
CategoryNaughty
Roaring 20s Editorials
Tush Magazine's Adore Me Spread Seems to Take Place in a Racy Brothel
Disruptive Innovation Opportunity: Integrate technology like smart fabrics and augmented reality dressing rooms to transform the fashion industry and enhance the customer experien…
CategoryFashion
Funky Flapper Shoots
The Matt Feddersen 'Phoebe' Photos Capture the 20s Aesthetic
Disruptive Innovation Opportunity: Explore sustainable and ethically produced fashion options that draw inspiration from historical styles, catering to consumers' growing interest…
CategoryFashion
Perfectly Posh Campaigns
The Derercuny FW11/12 Lookbook Exudes a Wealth of Class
Potential for retailers to offer vintage-inspired fashion collections to meet the rising consumer demand.
CategoryPop Culture
Ferocious Flapper Editorials
The Juju Ivanyuk Soon International Spread is Mysteriously Seductive
Fashion brands can capitalize on the trend of modernizing retro styles.
CategoryFashion
Ferociously Feisty Cat Heels
The Charlotte Olympia Autumn/Winter 2011 Collection is Wild
Creating unique and alluring shoe collections that cater to fashion enthusiasts.
