The roaring 20s are back with the Juju Ivanyuk Soon International editorial, giving the decade a seductive twist. The steamy spread features a barely dressed Ivanyuk gracefully posing in retro styles that blend vintage elegance with modern sensuality.
Lensed by Thiemo Sander, the shoot is appropriately entitled 'The Lovers,' and tells a broadway-style story of longing and lust through fresh, young eyes. Shooting both in black and white and color, Sander creates a dark, dainty and mysterious for the mag's Spring and Summer 2011 issue.
Implications - The iconic styles of decades past vary greatly, but the influence of each of them is evident in today's modern styles. Where this is most clear is fashion editorials which impose modern twists on retro styles to recapture the essence of these periods.
Key Themes Behind This Trend
- Modern Twists on Retro Styles
- Opportunity for fashion brands to create new designs that blend vintage elegance with modern sensuality.
- Influence of Decades Past in Modern Styles
- Opportunity for fashion industry to draw inspiration from iconic styles of the past and incorporate them into contemporary designs.
- Storytelling Fashion Editorials
- Opportunity for fashion publications to create narrative-driven spreads that tell stories through fashion photography.
Where This Applies
- Fashion
- Fashion brands can capitalize on the trend of modernizing retro styles.
- Photography
- Photographers can explore storytelling concepts for fashion editorials that blend vintage and contemporary elements.
- Publishing
- Fashion publications can produce captivating spreads that convey narratives through fashion photography.
