Engaging consumers by infusing ordinary activities and places with gaming
Implications - Today, games mean much more than a way to pass the time in a virtual world. To brands, the advantage of gamification rests on its ability to create positive brand association while engaging the consumer. It's no wonder, then, that games are finding a place in very unique activities and situations -- for example, at urinals, faucets and in the middle of the street. Even hotel rooms are offering completely immersive gaming experiences. Games really are not just for geeks anymore, and companies who recognize their potential and can identify opportunities in the future of gaming will rise to the top.
Trend Themes
1. Gamification in Everyday Life - Gamification is being used to create engagement and positive brand association in everyday activities, such as washing clothes or using a faucet.
2. Public Gamer Playlands - Brands are turning public spaces, such as Times Square, into real-life video game levels to promote their products.
3. Interactive Hospitality - The hospitality industry is incorporating technology and gaming into their accommodations to enhance guests' experiences.
Industry Implications
1. Home Appliances - Home appliance companies have an opportunity to incorporate interactive gaming elements, such as the Amusement Washing Machine, into their products.
2. Marketing and Advertising - Marketing and advertising professionals can use gamification and interactive elements, such as video game urinals, to engage their audience in unique ways.
3. Hospitality and Tourism - The hospitality industry can take advantage of the emerging trend of interactive accommodations, such as Microsoft and Novotel's Room 3120, to attract and retain customers.
6 Featured, 53 Examples:
973,335 Total Clicks
Date Range:
Sep 11 — Jan 12
Trending:
Mild
Consumer Insight Topics:
