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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,950 more

Everyday Gamification

Engaging consumers by infusing ordinary activities and places with gaming

Implications - Today, games mean much more than a way to pass the time in a virtual world. To brands, the advantage of gamification rests on its ability to create positive brand association while engaging the consumer. It's no wonder, then, that games are finding a place in very unique activities and situations -- for example, at urinals, faucets and in the middle of the street. Even hotel rooms are offering completely immersive gaming experiences. Games really are not just for geeks anymore, and companies who recognize their potential and can identify opportunities in the future of gaming will rise to the top.
3.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
769,841 Total Clicks
Date Range:
Sep 11 — Jan 12
Trending:
Mild

Featured Examples

play_circle_filled Public Gamer Playlands
Public Gamer Playlands
Super Mario 3D Land Gets Recreated in New York's Times Square
Super Mario 3D Land launched in the U.S. last weekend, and to celebrate, Nintendo turned Times Square into a real-life level from the game complete with colorful foam pads and warp pipes. The publicity… MORE
Video Game Urinals
Video Game Urinals
London's The Exhibit Bar Offers Men a Pee-Controlled Game
Making the act of peeing less boring for men is a set of video game urinals, which have recently been installed at The Exhibit Bar in London. These video game urinals created by Captive Media feature… MORE
Hi-Tech Gamer Accommodations
Hi-Tech Gamer Accommodations
Microsoft and Novotel's Room 3120 Offers an Interactive Stay
For the adult gamer, perhaps the one sad thing about traveling is not being able to play video games. Microsoft and the Hotel Novotel Vaugirard Montparnasse in Paris are about to change that, however,… MORE
Playable Clothes Cleaners
Playable Clothes Cleaners
The Amusement Washing Machine Lets You Game Through the Spin Cycle
The mundane task of cleaning clothes is about to get a lot more fun thanks to the Amusement Washing Machine. The Amusement Washing Machine is a playable washing machine designed by Lee Wei Chen. The washing… MORE
Joystick-Like Taps
Joystick-Like Taps
The Ametis Faucet Seems Inspired by the Film 'TRON: Legacy'
There is a definite futuristic feel about the Ametis faucet. As though inspired by the blockbuster hit 'TRON: Legacy,' it has the movie's signature black surface with LED lighting in its look. Yet, more… MORE
Commuter Gaming Creations
Commuter Gaming Creations
The Game Strap Turns Boring Subway Rides into High-Scoring Quests
My desire to take public transportation would grow exponentially if every subway and bus was equipped with a Game Strap. The Game Strap is a redesign of the handheld strap commonly seen on buses and subway… MORE

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