Engaging consumers by infusing ordinary activities and places with gaming
Implications - Today, games mean much more than a way to pass the time in a virtual world. To brands, the advantage of gamification rests on its ability to create positive brand association while engaging the consumer. It's no wonder, then, that games are finding a place in very unique activities and situations -- for example, at urinals, faucets and in the middle of the street. Even hotel rooms are offering completely immersive gaming experiences. Games really are not just for geeks anymore, and companies who recognize their potential and can identify opportunities in the future of gaming will rise to the top.