Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Learn why 97% of people rate it "the best innovation conference ever".
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Bring Future Festival to your team or event with our custom programming.
Search our database of over 390,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,208 more

Photovertising

Brands base interactive campaigns on customer photography

Implications - Interactive campaigns are on the rise and one way brands are engaging their customers is through photo-based campaigns. While photography contests are nothing new, in this era of social media and crowdsourcing, photo contests and campaigns can reach a whole new level of sophistication and interaction, in addition to augmenting awareness through social sharing. These campaigns take advantage of a modern consumer's desire to capture and share photos while also being relatively simple to launch and facilitate.
2.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 36 Examples:
508,262 Total Clicks
Date Range:
Nov 11 — Jan 12
Trending:
Mild

Featured Examples

play_circle_filled Photo-Personalizing Campaigns
Photo-Personalizing Campaigns
Moschino 'Pic Me' App Eliminates Language Barriers
The Moschino 'Pic Me' app is a new campaign by the luxury Italian fashion label to increase awareness of its brand around the world. A Facebook application, Moschino Pic Me has users uploading their photos… MORE
Designer Photo-Sharing Initiatives
Designer Photo-Sharing Initiatives
Marc Jacobs 'MarcFam' Campaign Wants Fans to Post Pictures
If you love Marc Jacobs, you'll get your chance to show it -- and be rewarded -- with the Marc Jacobs 'MarcFam' campaign. The Marc Jacobs 'MarcFam' campaign is a social media project that asks the fashion… MORE
Automaker Photo Contests
Automaker Photo Contests
Win a Ford Fiesta by Entering the Fiestagram Campaign
For and Instagram, a photo-sharing app, have teamed up to create the 'Fiestagram' campaign, a marketing initiative that asks people to submit their Instagram photos for a chance to win a Ford Fiesta. The… MORE
play_circle_filled Photo-Liberating Campaigns
Photo-Liberating Campaigns
Kodak 'Free Mark' Campaign Aims to Set 1 Million Facebook Photos Free
According to the Kodak 'Free Mark' campaign, there are billions of photos on Facebook that are just crying out to be liberated and enjoyed outside of the web. To encourage people to do more with their… MORE
Global Connection Showcases
Global Connection Showcases
Veuve Clicquot 'Wish You Were Here' Campaign Shows Its World Presence
The Veuve Clicquot 'Wish You Were Here' campaign is an initiative from the French luxury champagne company to showcase its global presence and connection to people, places and events all over the world.… MORE

Related Trend Reports & Custom Market Research

Related Examples

Interactive Museum Experiences
Interactive Museum Experiences
The Louvre and Nintendo Team Up to Enhance Exhibits
Elastic Smartphone Zoom Enhancers
Elastic Smartphone Zoom Enhancers
The Macro Cell Lens Band Ups the Quality of iPhone Close-Ups
Crowdsourced Image Critique
Crowdsourced Image Critique
Photic Helps Photographers Hone Their Skills with Honest Reviews
Interactive Donation Games
Interactive Donation Games
Kraft 'Huddle to Fight Hunger' Campaign Asks Users to Play & Donate
Miniature Vintage Photo Albums
Miniature Vintage Photo Albums
Printstagram Turns Digital Instagram Photos into Physical Gifts
Christmas Equation Campaigns
Christmas Equation Campaigns
The Brain Candy Toys Holiday 2011 Ads Flex the Mind Muscle
play_circle_filled Social Sharing Retail
Social Sharing Retail
The Pull & Bear Interactive Store Pulls in Curious Consumers
Soda-Branded Holiday Anthems
Soda-Branded Holiday Anthems
Coke's 'Shake Up Christmas' Features Voice of Natasha Bedingfield
play_circle_filled Crowdsourced Phone Captures
Crowdsourced Phone Captures
The iPhoneography International Exhibit Presents Pics from the Public
play_circle_filled Social Media-Centered Cars
Social Media-Centered Cars
One Person Will Win the Incredibly Connected VW Fanwagen
Social Sharing Infographic
Social Sharing Infographic
StumbleUpon Page Life Cycle Highlights US Traffic
Interactive Music App Contests
Interactive Music App Contests
Get Creative and Win Money on ‘HUGO Create: The Game'
28 Social Media-Based Contests
28 Social Media-Based Contests
From Drink-Creating Challenges to Twitterific Cash Scholarships
Social Network Mug Mats
Social Network Mug Mats
Keep Tables Ring-Free with the Retro Pixel Social Media Icon Coasters
35 Photo App Innovations
35 Photo App Innovations
From Cellphone Album Art to Retro Camera Filters
Pop-Up Champagne Chillers
Pop-Up Champagne Chillers
Veuve Clicquot Clicqu'up is a Transportable Paper Origami Bucket
Blushing Bottle Gift Sets
Blushing Bottle Gift Sets
The New Birds of Veuve Clicquot Collection Prepares a Pink Picnic
Photo-Sharing Services
Photo-Sharing Services
The Picplz App Offers Cool Photo Filters from Your Smartphone
Photo-Sharing Shopping Apps
Photo-Sharing Shopping Apps
Strike a Pose & Share Your Shopping Sprees With the Pose iPhone App
Photo-Sharing Food Apps
Photo-Sharing Food Apps
The Urbanspoon App Shows Others Just How Delicious Your Meal Is
Twitterific Cash Scholarships
Twitterific Cash Scholarships
KFC Giveaway of $20,000 to the Best High School Tweeter
Individual Champagne Fridges
Individual Champagne Fridges
The Veuve Clicquot Mini Fridge Makes for Chilled Luxury
play_circle_filled Oddball Virtual Contests
Oddball Virtual Contests
GTFO Neatorama Reddit Talent Contest is a Weird Way to Win an iPad
Pop Art Cameras
Pop Art Cameras
The Lomography Oktomat Camera Takes Eight Pictures in a Snap
Facebook-Stalking Tees
Facebook-Stalking Tees
Mavi Staiano Makes T-Shirts out of Strangers' Facebook Photos
Champagne Goggles
Champagne Goggles
The Veuve Clicquot Ski Goggles Keep You Comfortably Numb
Coffee Cup Contests
Coffee Cup Contests
Enter the LATTEA Design Contest and Win Cash and a Coffee Machine
Champagne Hats
Champagne Hats
Elegant Millinery at the Veuve Clicquot Manhattan Polo Classic
Royal Champagne Events
Royal Champagne Events
Prince Harry Heads to the Veuve Clicquot Manhattan Polo Classic
Designer Champagne Projects
Designer Champagne Projects
Veuve Clicquot Collaborates with French Artist Florence Deygas
Social Personality Tagging
Social Personality Tagging
Facebook Meme Is All About Tagging Photos With Insults or Whimsey
Branded Urban Forestry
Branded Urban Forestry
The Veuve Clicquot Umbrella Tree
Color-Based Photo Searching
Color-Based Photo Searching
Multicolr for Flickr
Lambskin and Gold Champagne Bottles
Lambskin and Gold Champagne Bottles
Moet & Chandon ‘Midnight Gold'
PetSmart Howl-O Ween Photo Contest
PetSmart Howl-O Ween Photo Contest
50th Annual World Press Photo Contest
50th Annual World Press Photo Contest