PetSmart Howl-O Ween Photo Contest

 - Oct 2, 2007   Updated: Apr 8 2011
References: contests.petsmart & trendhunter
Keep your clothes on! This photo is for your pets. Submit a photo of your pet dressed up for Halloween and you could win a PetSmart gift card in the amount of $10, $25, or $150. The contest runs from Sept. 17 to Oct. 14. Visit Petsmart starting Oct. 22 to cast your vote.

Implications - The pet products and services industry is no longer based on the basic maintenance and good health of a pet, but the personification and individualism of each animal as a being. Thus, companies are releasing pet products that add a human element to their being, including costumes, clothing, and luxury food and accessories.