Sensory Packaging
Self
DJ
Music-making innovations let consumers remix their own tunes.
Trend
What is the Self DJ trend?
Self DJ: With the proliferation of iPods, iPhones and other MP3-playing devices, today's consumer has the opportunity to be surrounded by music wherever he goes. Music has become a major part of everyday life -- more so than ever before -- and it only follows that music-making tools and devices are hitting the market to allow people to create their own tunes or remix the ones they love. With these devices, everyone can be their own DJ.
Trend themes
Themes within the Self DJ trend
Three behaviours holding the trend togetherDIY Remixing
Consumer music tools and devices allow people to remix and create their own tunes.
Compact DJ Gadgets
Small and portable gadgets offer similar functionality as larger, more expensive DJ equipment at a lower cost.
Interactive Music Creation
New apps and devices allow users to create and manipulate music in ways that were previously impossible or limited.
Industry implications
What the Self DJ trend means for industry
Where the trend changes the playbookConsumer Electronics
Innovation in audio tech and portable music devices is changing the way consumers experience and interact with music.
Music Production
New tools and gadgets make it easier and more accessible for aspiring musicians and producers to create and distribute their own music.
Entertainment
Music-making innovations offer new avenues for entertainment and socializing, from online DJ communities to portable turntable earphones.
Trend signals
Trend signals for Self DJ
Trend score 2.8 out of 10, from popularity 40%, activity 37%, freshness 8%.
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Evidence
Examples of the Self DJ trend
8 featured examples from Jun 16 to Dec 23, 2011Interactive Music Players
Atabey Gunec's Vestel Maestro Lets You Make the Music
The consumer electronics industry can leverage the trend of interactive music players to create innovative and customizable music devices.
Turntable Earphone Concepts
Spin Headphones Let You Remix Your Music On-the-Go
Innovative headphones like Spin can disrupt the audio equipment industry by offering DJs and music producers new ways to manipulate and create music.
Slick Hip-Hop Mixers
Scratch & Mix with the Travel-Friendly Vestax Typhoon
Manufacturers in the music equipment industry can capitalize on the trend of portable DJ equipment by developing compact and user-friendly products for DJs on the move.
Itty-Bitty DJ Gadgets
The USB Mini Turntable is a Wee Wheel of Steel
Companies in the consumer electronics industry can capitalize on the growing demand for miniature and portable DJ gadgets.
Song-Sharing Social Media Sites
Turntable.fm is an Exclusive Space for Audio Inspiration
Disruptive innovation opportunity: Integrate music-centric features into existing social networking platforms to enhance user engagement and foster connections based on shared mus…
Pint-Sized Turntables
The Numark DJ2Go is for the Disc Jockey on the Run
The music technology industry can explore opportunities to develop more compact and affordable DJ equipment for on-the-go use, leveraging the trend of portable DJ equipment.
Marvelous Musician Apps
iMascine Will Open Music-Making Doors for the Masses
The music software industry can capitalize on the trend of simplified music production and mobile music creation by developing apps that are user-friendly and accessible to a wide…
Song-Strumming Apps
'Air Guitar Move' Lets You Rock Out Loud and Proud Without the Guitar
Innovation opportunities lie in developing new technologies and apps that revolutionize the way people create and interact with music, such as virtual instrument apps and gesture…
Recent trend clusters
Automated Upkeep
Serial Snacking
Autumn Teasers