Trend cluster
Category

Self
DJ

Music-making innovations let consumers remix their own tunes.

Interactive Music PlayersTurntable Earphone ConceptsSlick Hip-Hop MixersItty-Bitty DJ GadgetsSong-Sharing Social Media Sites

Trend

What is the Self DJ trend?

Self DJ: With the proliferation of iPods, iPhones and other MP3-playing devices, today's consumer has the opportunity to be surrounded by music wherever he goes. Music has become a major part of everyday life -- more so than ever before -- and it only follows that music-making tools and devices are hitting the market to allow people to create their own tunes or remix the ones they love. With these devices, everyone can be their own DJ.

Trend themes

Themes within the Self DJ trend

Three behaviours holding the trend together
01

DIY Remixing

Consumer music tools and devices allow people to remix and create their own tunes.

02

Compact DJ Gadgets

Small and portable gadgets offer similar functionality as larger, more expensive DJ equipment at a lower cost.

03

Interactive Music Creation

New apps and devices allow users to create and manipulate music in ways that were previously impossible or limited.

Industry implications

What the Self DJ trend means for industry

Where the trend changes the playbook
For

Consumer Electronics

Innovation in audio tech and portable music devices is changing the way consumers experience and interact with music.

For

Music Production

New tools and gadgets make it easier and more accessible for aspiring musicians and producers to create and distribute their own music.

For

Entertainment

Music-making innovations offer new avenues for entertainment and socializing, from online DJ communities to portable turntable earphones.

Trend signals

Trend signals for Self DJ

Trend score 2.8 out of 10, from popularity 40%, activity 37%, freshness 8%.

Popularity40%
Activity37%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X (not a primary audience)
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific

Evidence

Examples of the Self DJ trend

8 featured examples from Jun 16 to Dec 23, 2011
Interactive Music Players
CategoryTech

Interactive Music Players

Atabey Gunec's Vestel Maestro Lets You Make the Music

The consumer electronics industry can leverage the trend of interactive music players to create innovative and customizable music devices.

Turntable Earphone Concepts
CategoryTech

Turntable Earphone Concepts

Spin Headphones Let You Remix Your Music On-the-Go

Innovative headphones like Spin can disrupt the audio equipment industry by offering DJs and music producers new ways to manipulate and create music.

Slick Hip-Hop Mixers
CategoryTech

Slick Hip-Hop Mixers

Scratch & Mix with the Travel-Friendly Vestax Typhoon

Manufacturers in the music equipment industry can capitalize on the trend of portable DJ equipment by developing compact and user-friendly products for DJs on the move.

Itty-Bitty DJ Gadgets
CategoryArt & Design

Itty-Bitty DJ Gadgets

The USB Mini Turntable is a Wee Wheel of Steel

Companies in the consumer electronics industry can capitalize on the growing demand for miniature and portable DJ gadgets.

Song-Sharing Social Media Sites
CategoryTech

Song-Sharing Social Media Sites

Turntable.fm is an Exclusive Space for Audio Inspiration

Disruptive innovation opportunity: Integrate music-centric features into existing social networking platforms to enhance user engagement and foster connections based on shared mus…

Pint-Sized Turntables
CategoryTech

Pint-Sized Turntables

The Numark DJ2Go is for the Disc Jockey on the Run

The music technology industry can explore opportunities to develop more compact and affordable DJ equipment for on-the-go use, leveraging the trend of portable DJ equipment.

Marvelous Musician Apps
CategoryTech

Marvelous Musician Apps

iMascine Will Open Music-Making Doors for the Masses

The music software industry can capitalize on the trend of simplified music production and mobile music creation by developing apps that are user-friendly and accessible to a wide…

Song-Strumming Apps
CategoryTech

Song-Strumming Apps

'Air Guitar Move' Lets You Rock Out Loud and Proud Without the Guitar

Innovation opportunities lie in developing new technologies and apps that revolutionize the way people create and interact with music, such as virtual instrument apps and gesture…