Roomorama is a brilliant concept that connects travellers with apartment rentals as opposed to hotels. Roomorama has an extensive list of apartments to chose from all over the world.
The Roomorama concept is fantastic one that can make your next trip feel a lot more personalized. What I particularly like about the Roomorama concept is that you can live like you normally would and make yourself breakfast. The best way to see a city is like a local and Roomorama lets you do just that.
Implications - Youth consumers want to feel like their unique and authentic. Roomorama taps into this desire by breaking free of the cookie cutter mold of the hotel. Companies should take this mindset into account when creating products and marketing in order to attract this highly valuable demographic.