When you think classic hotels, brands like Hilton, Sheraton or Hyatt come to mind. What makes these legacy brands endure well into the 21st century is the fact that they do not rest on their laurels, and instead strive to innovate without losing sight of tradition.
Luxury classic hotels are not just there to feed, water and bed people for the night; they are there to let people experience 'living' in a dream-like environment where everything is taken care of for them. From stunning architecture to attentive service, the big hotel brands leave no stone unturned in their quest to give patrons a memorable experience that keeps them coming back for more.
Indeed the most popular hotels are those that aren't afraid to take risks, embracing new technologies and advertising strategies to get a leg up on their rivals.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
