Ideas
Explore the world's #1 largest database of ideas and innovations, with 476,093 inspiring examples.
Trend Reports
Discover why 1,281 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,534 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,281 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,534 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,229 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 476,093 cutting edge ideas.

Virtuous Vending Tools

Clean the Sky - Positive Eco Trends & Breakthroughs

The Coca-Cola Japanese Red Cross Charity Soda Machines are Donation-Ready

— July 8, 2011 — Marketing
With the highest number of vending machines per capita in the world, Japan is the most obvious target of a new Coca-Cola Japanese Red Cross which hopes to bring 'donation-ready' soda machines to the land of the East.

Although the news reports have waned, Japan is still reeling from the one-two punch of March’s devastating earthquake and tsunami. In light of the disaster, Coca-Cola is offering customers the opportunity to donate either ¥10 (approximately 1.2 U.S cents) or ¥100 (approximately $1.2) while purchasing their favorite soft drink by simply hitting the new 'donation button.' However, don’t expect a reward for your generosity -- a loud, bubbly Japanese voice will thank you for your donation, but that’s it.

With 100% of the proceeds going toward people in affected regions like Fukushima and Iwate, the Coca-Cola Japanese Red Cross shows the former company's impressive steps to establish a more responsible, positive reputation among large corporations.
Trend Themes
1. Donation-ready Vending Machines - The trend of donation-ready vending machines presents a disruptive innovation opportunity to create socially responsible business models.
2. Localized Disaster Relief Initiatives - The trend of localized disaster relief initiatives offers a disruptive innovation opportunity to support communities in need while also building positive brand reputation.
3. Corporate Social Responsibility - The trend of corporate social responsibility in large corporations provides a disruptive innovation opportunity to create meaningful impact and improve public perception.
Industry Implications
1. Beverage Vending Industry - The beverage vending industry can leverage the donation-ready vending machines trend to not only drive sales but also contribute to charitable causes.
2. Humanitarian Aid Industry - The humanitarian aid industry can embrace the trend of localized disaster relief initiatives to efficiently deliver assistance to affected regions and engage stakeholders.
3. Corporate Branding Industry - The corporate branding industry can capitalize on the trend of corporate social responsibility to help companies enhance their reputation and connect with socially conscious consumers.
3
Score
Popularity
Activity
Freshness