With the highest number of vending machines per capita in the world, Japan is the most obvious target of a new Coca-Cola Japanese Red Cross which hopes to bring 'donation-ready' soda machines to the land of the East.
Although the news reports have waned, Japan is still reeling from the one-two punch of March’s devastating earthquake and tsunami. In light of the disaster, Coca-Cola is offering customers the opportunity to donate either ¥10 (approximately 1.2 U.S cents) or ¥100 (approximately $1.2) while purchasing their favorite soft drink by simply hitting the new 'donation button.' However, don’t expect a reward for your generosity -- a loud, bubbly Japanese voice will thank you for your donation, but that’s it.
With 100% of the proceeds going toward people in affected regions like Fukushima and Iwate, the Coca-Cola Japanese Red Cross shows the former company's impressive steps to establish a more responsible, positive reputation among large corporations.