Consumers choose smaller and smaller cameras for novelty and convenience
Implications - Compact design has been applied to other technology -- such as phones -- but now it is moving into the world of photography and video. Cameras are getting the miniature treatment and becoming smaller and smaller so that even the most sophisticated devices can fit in your pocket. The recent surge in tiny sizing allows for extreme convenience and also balances the existence of larger devices like BlackBerrys, iPhones and iPads.
Trend Themes
1. Miniaturization - Compact design has been applied to other technology -- such as phones -- but now it is moving into the world of photography and video. Cameras are getting the miniature treatment and becoming smaller and smaller so that even the most sophisticated devices can fit in your pocket.
2. Portability - The recent surge in tiny sizing allows for extreme convenience and also balances the existence of larger devices like BlackBerrys, iPhones and iPads.
3. Novelty - The tiny size of the cameras offers novelty and excitement to consumers who want new and unique gadgets.
Industry Implications
1. Consumer Electronics - Companies in the consumer electronics industry can capitalize on the trends towards miniaturization, portability, and novelty to develop new, innovative products in the photography and video categories.
2. Marketing and Advertising - Marketing and advertising agencies can use the novelty and excitement of these compact cameras to create engaging campaigns for clients who want to tap into the desire for new and trendy gadgets.
3. Tourism and Travel - In the tourism and travel industry, businesses can incorporate these compact cameras into their offerings to capitalize on consumers' desire for portability and convenience when capturing memories during their travels.
6 Featured, 45 Examples:
566,245 Total Clicks
Date Range:
Jul 11 — Jan 12
Trending:
Mild
Consumer Insight Topics:
