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Accountable Giving

Charities focus on consumers, rather than placing emphasis on victims

Implications - Consumers are feeling more charitable than ever as more and more brands use cause marketing to alleviate purchasing guilt. Another tactic is to focus on what consumers can do individually; rather than victimizing those in need, this puts the onus on the person to do what he can to help a charity. Asking consumers to volunteer to do a wacky stunt in exchange for donations or to stay fit in the name of charity are just a couple of ways social organizations are making people own up to doing good.

SCORE 2.9

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Patterns

6 Featured, 50 Examples: 298,674 Total Clicks

Date Range: Jun 11 - Jan 12

Trending: Mild

Consumer Insight Topics: Pop Culture Lifestyle Internet Charity Top Lists Social Good

Featured Examples

Charitable Social Media Books - WaterForward Allows You to Donate Money in the Name of a Friend

SCORE 4.7

Average 3,343 Clicks Pub: Nov 13, 11

Charitable Social Media Books

WaterForward Allows You to Donate Money in the Name of a Friend

Waterforward is using a pay-it-forward approach to charity by using social media to raise money for charity. It is a very simple premise. WaterForward has created an online WaterForward Book. You can… [More]

Online Marketplaces for Good - KarmaGoat is Like Craigslist But Proceeds Go to Charity

SCORE 3.5

Mild 3,121 Clicks Pub: Nov 19, 11

Online Marketplaces for Good

KarmaGoat is Like Craigslist But Proceeds Go to Charity

Like a Craigslist for good karma, KarmaGoat is online marketplace that lets people both buy and sell items, with proceeds going to a charity of the seller's choice -- there are almost 1,000 to choose from!… [More]

Challenge-Based Charity Sites - 'Do Whatever It Takes' Site Has People Doing Anything for Pledges

SCORE 3

Mild 1,008 Clicks Pub: Nov 29, 11

Challenge-Based Charity Sites

'Do Whatever It Takes' Site Has People Doing Anything for Pledges

The 'Do Whatever It Takes' website is a platform to raise funds for charity. But unlike other charitable platforms, the site helps to raise money for youth homelessness by having people volunteer to do… [More]

Charitable Fitness Pedometers - Striiv Combines Health with Giving

SCORE 2.6

Mild 890 Clicks Pub: Oct 30, 11

Charitable Fitness Pedometers

Striiv Combines Health with Giving

Striiv is a small and sleek fitness device that can turn walking, climbing and running into fun. But what motivates users to part take in these fitness routines? Apart from the obvious health benefit,… [More]

Charitable Social Media Games - Double Impact Rewards You for Eco-Friendly Living

SCORE 2.3

Untested 531 Clicks Pub: Jun 18, 11

Charitable Social Media Games

Double Impact Rewards You for Eco-Friendly Living

Double Impact is a new online game where the points you earn can be converted into money for charities. Double Impact works through Facebook, tracking your check-ins and converting them into points. Not… [More]

Charitable Cuisine Stunts - Half for Happiness Encourages Patrons to Donate Half of Their Grociers

SCORE 1.6

Untested 1,057 Clicks Pub: Aug 12, 11

Charitable Cuisine Stunts

Half for Happiness Encourages Patrons to Donate Half of Their Grociers

Caso do Zenziho is a NGO organization located in Brazil and their recent campaign 'Half for Happiness' involved partnering up with local supermarket chains. Customers were unsuspecting participants in… [More]