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Accountable Giving

Charities focus on consumers, rather than placing emphasis on victims

Implications - Consumers are feeling more charitable than ever as more and more brands use cause marketing to alleviate purchasing guilt. Another tactic is to focus on what consumers can do individually; rather than victimizing those in need, this puts the onus on the person to do what he can to help a charity. Asking consumers to volunteer to do a wacky stunt in exchange for donations or to stay fit in the name of charity are just a couple of ways social organizations are making people own up to doing good.
2.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 50 Examples:
314,653 Total Clicks
Date Range:
Jun 11 — Jan 12
Trending:
Mild

Featured Examples

play_circle_filled Charitable Social Media Books
Charitable Social Media Books
WaterForward Allows You to Donate Money in the Name of a Friend
Waterforward is using a pay-it-forward approach to charity by using social media to raise money for charity. It is a very simple premise. WaterForward has created an online WaterForward Book. You can… MORE
play_circle_filled Online Marketplaces for Good
Online Marketplaces for Good
KarmaGoat is Like Craigslist But Proceeds Go to Charity
Like a Craigslist for good karma, KarmaGoat is online marketplace that lets people both buy and sell items, with proceeds going to a charity of the seller's choice -- there are almost 1,000 to choose from!… MORE
play_circle_filled Challenge-Based Charity Sites
Challenge-Based Charity Sites
'Do Whatever It Takes' Site Has People Doing Anything for Pledges
The 'Do Whatever It Takes' website is a platform to raise funds for charity. But unlike other charitable platforms, the site helps to raise money for youth homelessness by having people volunteer to do… MORE
play_circle_filled Charitable Fitness Pedometers
Charitable Fitness Pedometers
Striiv Combines Health with Giving
Striiv is a small and sleek fitness device that can turn walking, climbing and running into fun. But what motivates users to part take in these fitness routines? Apart from the obvious health benefit,… MORE
Charitable Social Media Games
Charitable Social Media Games
Double Impact Rewards You for Eco-Friendly Living
Double Impact is a new online game where the points you earn can be converted into money for charities. Double Impact works through Facebook, tracking your check-ins and converting them into points. Not… MORE
play_circle_filled Charitable Cuisine Stunts
Charitable Cuisine Stunts
Half for Happiness Encourages Patrons to Donate Half of Their Grociers
Caso do Zenziho is a NGO organization located in Brazil and their recent campaign 'Half for Happiness' involved partnering up with local supermarket chains. Customers were unsuspecting participants in… MORE

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play_circle_filled Smell-Obsessed Shoppers
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All Proceeds from the Tough People Tee go to the Red Cross Society
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