



Charities focus on consumers, rather than placing emphasis on victims
Implications - Consumers are feeling more charitable than ever as more and more brands use cause marketing to alleviate purchasing guilt. Another tactic is to focus on what consumers can do individually; rather than victimizing those in need, this puts the onus on the person to do what he can to help a charity. Asking consumers to volunteer to do a wacky stunt in exchange for donations or to stay fit in the name of charity are just a couple of ways social organizations are making people own up to doing good.
6 Featured, 50 Examples:
364,431 Total Clicks
Date Range:
Jun 11 — Jan 12
Trending:
Mild
Consumer Insight Topics: