Donate to Maison Martin Margiela x Vogue FNO Japan for Disadvantaged Youth
Matt Ho — November 11, 2011 — Social Good
References: eboutique.maisonmartinmargiela & viacomit.net
The Maison Martin Margiela x Vogue FNO Japan piece is one of the latest tees that was created for a great cause.
Vogue’s FNO is an annual event held in different metropolises encouraging people to spend money on clothes with sales proceeds going to a charitable cause. The exclusive MM10 ‘shadow patch’ tee was designed specifically for the Japanese on the night of the event. The Maison Martin Margiela x Vogue FNO Japan shirt boasts a simple design featuring an orange colorway with a large white patch as the main graphic.
With every purchase of the shirt, 10% of proceeds will go towards Kokkyo naki Kodomotachi or Children Without Borders, which supports disadvantaged children in Asia and raises international awareness.
Vogue’s FNO is an annual event held in different metropolises encouraging people to spend money on clothes with sales proceeds going to a charitable cause. The exclusive MM10 ‘shadow patch’ tee was designed specifically for the Japanese on the night of the event. The Maison Martin Margiela x Vogue FNO Japan shirt boasts a simple design featuring an orange colorway with a large white patch as the main graphic.
With every purchase of the shirt, 10% of proceeds will go towards Kokkyo naki Kodomotachi or Children Without Borders, which supports disadvantaged children in Asia and raises international awareness.
Trend Themes
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Charity Fashion — The trend of fashion companies collaborating with charitable organizations and events to create exclusive products in support of a cause.
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Social Responsibility — The trend of businesses taking responsibility for their impact on society and the environment, and actively working towards creating a positive change.
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Cause Marketing — The trend of incorporating social and environmental causes in marketing campaigns, with the aim of not only generating profit but also raising awareness and making a difference.
Industry Implications
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Fashion Industry — Charity fashion is disrupting the traditional model of fashion companies solely focusing on profitability, as it encourages businesses to incorporate social and environmental responsibility.
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Marketing Industry — Cause marketing is disrupting the traditional model of advertising which solely focuses on promoting a product, by incorporating a message of social or environmental impact.
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Non-profit Industry — Charity fashion collaborations are disrupting the traditional fundraising model of non-profit organizations, by partnering with fashion companies to create unique products that support charitable causes.
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