Ideas
Explore the world's #1 largest database of ideas and innovations, with 474,209 inspiring examples.
Trend Reports
Discover why 1,274 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 308,930 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,274 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 308,930 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,220 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 474,209 cutting edge ideas.

Cause-Driven Virtual Shopping

Community Collection Donates 20 Percent of Sales to Charity

— November 29, 2011 — Fashion
The online boutique Community Collection is another example of a cause-driven retail establishment, something that has seen tremendous growth over the past couple of years.

Community Collection, however, doesn't just try to appeal to social-minded consumers through promises of donating $1 (or some other tiny amount) to charity -- no, this fashion-stocked virtual retailer will donate 20 percent of sales to a charitable cause, such as the American Cancer Society. According to PSFK, each designer on the site is paired up with a charitable campaign. Twenty percent of sales for each brand will go toward the campaign and shoppers can even track the funds raised for each project.

Thus, style mavens interested in both helping the world and high fashion contemporary labels, such as Elizabeth & James and Helmut Lang, will find Community Collection a fantastic place into which they can sink their stylish -- and charitable -- claws.
Trend Themes
1. Cause-driven Retail - Disruptive Innovation Opportunity: Explore ways to align products and services with charitable causes to appeal to social-minded consumers.
2. Online Boutiques - Disruptive Innovation Opportunity: Develop virtual retail platforms that curate designer brands and offer a percentage of sales to charitable campaigns.
3. Transparent Philanthropy - Disruptive Innovation Opportunity: Implement tracking systems to allow customers to see the funds being raised for specific charitable projects, increasing trust and engagement.
Industry Implications
1. Fashion Retail - Disruptive Innovation Opportunity: Incorporate cause-driven initiatives into the branding and marketing strategies of fashion retailers to attract socially conscious customers.
2. E-commerce - Disruptive Innovation Opportunity: Develop online platforms that focus on curated product collections and emphasize philanthropic contributions.
3. Technology - Disruptive Innovation Opportunity: Create tracking and transparency solutions for charitable contributions, enabling businesses to build trust and accountability with customers.
0.7
Score
Popularity
Activity
Freshness