The Cannes Lions International Festival of Creativity 2011 held the The Cannes Young Lions Competition in which Lapiz won the Gold for Film for this Global Angels piece. Their challenge was to create a spot for Global Angels in 48 hours.
This work by two young Lapiz creatives is an insightful approach to foreign aid. In this spot, a young man is walking through the streets and he continually drops his groceries. Immediately those bystanders around him stop to help him pick them up. After watching this scenario play out several times you then see the man turn and give a postcard to those who helped him. The postcard bears the message: Everyone helps someone nearby, not everyone helps someone far away.
Gaston Soto was the Art Director and Omar Sotomayor was the Copywriter for this Global Angels video.
What Makes This Trend Stand Out
- Foreign Aid Reimagined
- This campaign presents a new approach to foreign aid, emphasizing the importance of helping those nearby.
- Community Engagement
- The video highlights the power of community and the willingness of individuals to help each other.
- Emotional Marketing
- The use of emotion in this campaign resonates with viewers and encourages them to take action.
Sectors Adopting This
- Advertising
- This campaign showcases the creativity and impact of advertising in promoting social causes.
- Nonprofit
- Nonprofit organizations can learn from this campaign's engaging and thought-provoking approach to fundraising.
- Social Media
- The video's viral potential demonstrates the effectiveness of social media in spreading messages of kindness and compassion.
