Facial recognition technology becoming more prevalent
Implications - In the past, facial recognition technology saw limited uses; it was primarily reserved for security tools and similar innovations. And while there is still a market for these tools, brands are becoming increasingly more creative with facial recognition technology. Social media sites are using it to make their sites easier to use (tagging photos, for example) and other brands are applying it toward everyday products, such as vending machines. The latter example demonstrates how facial recognition technology provides a superior way to target and zero in on customers, something that can be translated from product dispensers to other forms of retail and marketing.