Category
Lifestyle
Assisted Choices
4.2
Trend score
Trend
What is the Face Time trend?
Face Time: In the past, facial recognition technology saw limited uses; it was primarily reserved for security tools and similar innovations. And while there is still a market for these tools, brands are becoming increasingly more creative with facial recognition technology. Social media sites are using it to make their sites easier to use (tagging photos, for example) and other brands are applying it toward everyday products, such as vending machines. The latter example demonstrates how facial recognition technology provides a superior way to target and zero in on customers, something that can be translated from product dispensers to other forms of retail and marketing.
Trend themes
Themes within the Face Time trend
Three behaviours holding the trend together01
Facial Recognition Technology
Facial recognition technology is becoming more prevalent and is being used creatively in everyday products such as vending machines, providing superior ways to target and zero in on customers.
02
Social Media Integration
Social media sites are integrating facial recognition technology to make their sites easier to use, such as with tagging photos, and to promote interactive campaigns.
03
Security Innovation
Companies that innovate to create safer digital spaces, such as through facial recognition software, will attract consumers who are highly apprehensive about online security.
Industry implications
What the Face Time trend means for industry
Where the trend changes the playbookFor
Retail
Retail companies can benefit from facial recognition technology to provide superior customer targeting and to customize content and suggested products according to demographic attributes.
For
Social Media
Social media platforms can benefit from integrating facial recognition technology to improve site usability and promote interactive campaigns.
For
Security
Companies that innovate to create safer digital spaces, such as through facial recognition software, can tap into the demand of consumers who are highly apprehensive about online security.
Trend signals
Trend signals for Face Time
Trend score 4.2 out of 10, from popularity 74%, activity 44%, freshness 8%.
Popularity74%
Activity44%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Face Time trend
9 featured examples from Jun 10 to Dec 29, 2011CategoryLifestyle
Adult Dessert Dispensers
The Jell-O Temptations Vending Machine Yells at Children
Exploring new ways to personalize and market food products through innovative vending machine technology.
CategoryMarketing
Facial Recognition Apps
The Coca-Cola FaceLook Campaign Fuses the Online World with Reality
The marketing and advertising industry could leverage facial recognition technology and social media integrations to create innovative campaigns for their clients.
CategoryBusiness
Discriminating Dispensers (UPDATE)
Kraft's iSample Experience Ensures Only Some People Get Samples
The food and beverage industry can adopt face-analyzing technology to enhance sampling experiences and ensure targeted distribution.
CategoryBusiness
Facial Recognition Product Dispensers
Sanden Vending Machine Provides Extreme Customization
Facial recognition vending machines have the potential to revolutionize product marketing in the retail industry.
CategoryPop Culture
Face Recognition Fail Sites
The Frijj ‘You LOL You Lose' Game Looks for Laughter
Consumer goods companies can benefit from incorporating facial recognition and interactive elements in their advertising to better connect with consumers.
CategorySocial Media
Convenient Tagging Tools
Save Time with Photo Uploading Using the Facebook Facial Recognition App
Disruptive innovation opportunity: Integrate facial recognition technology with social media platforms to enhance user experiences and content organization.
CategoryTech
Next-Gen Soldier Gear
ITT Corp Lets Us in On the Future of Night Vision Technology
Disruptive innovation opportunity: Collaborate with defense organizations to develop cutting-edge technology and equipment for modern warfare.
CategoryTech
Real-World Friend Requests
"People-Watching" Finds New Meaning With Social Recognition Software
The technology industry can leverage social recognition software and facial recognition technology to create innovative solutions in security, marketing, and personalized experien…
CategoryTech
Pearly-White Password Apps
The Visidon Applock Uses Facial Recognition to Protect Your Android
Opportunities for developing and creating innovative mobile apps that prioritize security through facial recognition technology.
