MINI and Hard Rock Group KISS Join Forces to Benefit Japan Relief Efforts

 - Apr 24, 2011
References: miniusa & bssp
This collaboration between MINI and KISS resulted in a stunning art car that reflects the band’s iconic makeup.

Created by Butler Shine Stern & Partners, the campaign, which launched at the New York Auto Show, mixes the art car with a social cause to help children in Japan and emergency efforts around the world. The project incorporated four custom-painted Mini Countryman cars for fans to bid on with signature KISS designs. The autographed vehicles are set to auction on eBay between May 29 and June 7, with proceeds going to UNICEF.

This superb idea to blend the iconic KISS with a car while contributing to charity captures the power of marketing and public-relations brilliance.