The Tough People Tee from Deluxe Clothing has an amazing message and will help raise funds for the Red Cross Society of Japan to help the country's on-going relief efforts. The shirt is available in two colorways, black on white and inverse. Printed on the chest is the phrase, "Tough Times Never Last But Tough People Do." On the backside of the shirt, the message "We Support You 100%" lets the Japanese population know that we still care.
It has been over a month since the island country was shaken by a large earthquake and there is still much help needed to clean up and rebuild. If you choose to purchase the Tough People Tee, you will be glad to know that 100 percent of proceeds are being donated.
Key Themes Behind This Trend
- Charitable Apparel
- Creating clothing that benefits charitable causes can be a disruptive innovation opportunity for the fashion industry.
- Empowering Slogans
- Incorporating messages of empowerment into clothing can be a trend for the fashion and philanthropic industries.
- Disaster Relief Support
- Designing products that support disaster relief efforts can be a trend for businesses across different industries.
Where This Applies
- Apparel
- Creating charitable apparel can be a disruptive innovation opportunity for the fashion industry.
- Philanthropy
- Integrating fashion with philanthropic causes can be a trend for the non-profit sector.
- Social Good
- Designing products that support social good initiatives can be a disruptive innovation opportunity for any industry.
