As millions of men worldwide are currently growing out mustaches for Movember, a charity raising awareness for prostate cancer called the Male Cancer Awareness Campaign (MCAC) has taken an even bolder approach with their 'Rhian Touches Herself' advert.
Filmed by renowned fashion photographer Rankin, the commercial features lingerie model Rhian Sugden, well, touching herself, as the title suggests. The 70-second clip comes with a hilarious and shocking twist, however, as the blonde bombshell reveals a pair of testicles in her underwear, and viewers soon realize that the steamy ad aims to promote awareness of testicular cancer.
Carrying the slogan "Raising Awareness, Reducing Embarrassment," the MCAC has definitely found a new and incredibly effective way to reach out to their target demographic. While it might not be safe for work, the 'Rhian Touches Herself' video is worth a viewing, and gets the message out about life-threatening health issues.