Trend cluster
Category

Humanized
Housewares

Personified furnishings offer the feeling of a "full house".

Dapperly Dressed LightingLife-Like LampsPlayful Facial FurniturePersonified Furniture CampaignsRipped Recliners

Trend

What is the Humanized Housewares trend?

Humanized Housewares: For many young people in their mid-to-late 20s, living alone is a normal, often expected, part of entering the workforce and leaving the comforts of home. One way to alleviate feelings of loneliness is through personified home furnishings and housewares that lend the feeling of being in another's company. These creations, which are quirky, novel and charming, do the trick of bringing a mood-boosting, lightheartedness to day-to-day living.

Trend themes

Themes within the Humanized Housewares trend

Three behaviours holding the trend together
01

Personification

Personifying housewares and furniture to create a unique and quirky experience.

02

Human-Like Design

Creating furniture and lighting with human-like features as a way to bring life and personality to the space.

03

Functional Design

Creating fun and functional design pieces that can bring storage solutions and personalities to small living spaces.

Industry implications

What the Humanized Housewares trend means for industry

Where the trend changes the playbook
For

Interior Design

Creating unique design experiences in homes will attract consumer attention and allow for a larger market.

For

Furniture Design

Designing furniture to offer not only functionality, but personalities as well can create a niche market for those looking for unique pieces.

For

Home Decor

Bringing personality to the home with unique decor pieces is an opportunity for businesses in the home decor industry.

Trend signals

Trend signals for Humanized Housewares

Trend score 3.2 out of 10, from popularity 35%, activity 52%, freshness 8%.

Popularity35%
Activity52%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe

Evidence

Examples of the Humanized Housewares trend

7 featured examples from Dec 3, 2010 to Aug 31, 2011
Dapperly Dressed Lighting
CategoryArt & Design

Dapperly Dressed Lighting

Angelika Morlein Makes Lamps Inspired by Grand Hotel Frequenters

The lighting industry can incorporate fashion elements into lighting design to create unique and interesting products that cater to a wider market, and meet the demand for unique…

Life-Like Lamps
CategoryArt & Design

Life-Like Lamps

Lightbodies by Kilu are Home Furniture in the Shape of Humans

Disruptive innovation opportunity in the home lighting industry to create lamps that are not just functional but also aesthetically unique.

Playful Facial Furniture
CategoryLife-Stages

Playful Facial Furniture

Alexi McCarthy's 'Face Shelving' Puts a Smile & Storage on the Wall

The furniture industry should focus on creating playful and interactive storage solutions that combine form and function to meet the changing needs and demands of consumers.

Personified Furniture Campaigns
CategoryMarketing

Personified Furniture Campaigns

These Lar Center Decoration Mall Ads Show Tired Timber Decor

Opportunities for furniture retailers to leverage personified furniture campaigns to drive sales and promote the need for furniture replacements.

Ripped Recliners
CategoryArt & Design

Ripped Recliners

Sit in the Hot Seat With Soojin Hyun and Sangho Park's 'Mr. Chair'

Furniture retailers can capitalize on the trend by offering more personalized, multifunctional and quirky furniture pieces that reflect the unique styles and personalities of thei…

Sweater-Wearing Seating
CategoryArt & Design

Sweater-Wearing Seating

Anne O'Brien's Chairwear Seat is All Warm and Cozy

The furniture design industry can leverage the trend of knitwear details to create innovative and cozy seating options for consumers seeking both style and comfort.

Personified Coat Racks
CategoryArt & Design

Personified Coat Racks

This Valet Stand Vanity is Your Personal Stationary Dresser

Disruptive innovation opportunity: Develop innovative organizing solutions, such as modular closet systems, to help individuals keep their homes neat and clutter-free.