Category
Fashion
Scaled Restraint
5.7
Trend score
Trend
What is the Parisian Affair trend?
Parisian Affair: Parisian style has always been something fashionistas crave and designers look to for inspiration, but now, more than ever, French-inspired fashions are taking over the runways and are even appearing at mass retailers like Target. Using Parisian chic as the foundation for design, designers can infuse a sophistication and polish that styles influenced by other cultures and cities don't always possess. While the previous years saw style mavens flocking to rebellious punk-rock styles and the like, 2012 sees a new direction in classics and conservatism, both of which fit right in line with the Parisian aesthetic.
Trend themes
Themes within the Parisian Affair trend
Three behaviours holding the trend together01
Parisian Chic
French-inspired fashion is taking over the runways and is even appearing at mass retailers like Target.
02
Vintage Parisian Glamor
A new trend in classics and conservatism is taking place, both of which fit right in line with the Parisian aesthetic.
03
Casual Parisian Chic
Chic Parisian Mass Fashion is making French-inspired designs affordable and casual.
Industry implications
What the Parisian Affair trend means for industry
Where the trend changes the playbookFor
Fashion Industry
The fashion industry should focus on designing French-inspired fashion that is affordable and accessible to a mass market.
For
Retail Industry
Retailers can capitalize on French-inspired fashion by stocking inventory that is both affordable and accessible to a mass market.
For
Marketing Industry
Marketers should focus on promoting French-inspired fashion to a wider audience by drawing influences from classic and conservative styles.
Trend signals
Trend signals for Parisian Affair
Trend score 5.7 out of 10, from popularity 77%, activity 86%, freshness 8%.
Popularity77%
Activity86%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Parisian Affair trend
7 featured examples from Nov 6, 2011 to Jan 11, 2012CategoryFashion
Chic Parisian Mass Fashion (UPDATE)
Check Out the Full Jason Wu for Target Lookbook
Disruptive innovation opportunity: Introduce a new line of affordable fashion that incorporates French-inspired designs.
CategoryPop Culture
Parisian Glamor Pictorials
'Mode de Circonstance' is Alluring
Disruptive innovation opportunity: Infusing French glamor into fashion designs and collections.
CategoryFashion
Carefree Parisian Styles
Arizona Muse Looks Lovely & Chic in Louis Vuitton Cruise 2012 Catalog
Fashion brands can leverage the trend of charming and sophisticated lookbooks to showcase their collections and attract customers.
CategoryPop Culture
Vintage-Inspired Parisian Pictorials
The Thairine Garcia for Marie Claire Brazil Shoot is Glam
There is an opportunity for disruptive innovation in the fashion industry by creating new and innovative designs that bring together vintage-inspired aesthetics and modern fashion.
CategoryFashion
Elegant Parisian Outerwear
The A.P.C. 2012 Spring/Summer Collection is European Chic
The fashion industry is ripe for innovation in lightweight outerwear and vintage styles.
CategoryFashion
Beret-Topped Parisian Collections
The Alice + Olivia Pre-Fall 2012 Collection is Parisian Chic
Fashion brands can draw inspiration from Parisian glamor to update their collections.
CategoryFashion
Romantically Broody Fashion
The Gemma Kahng Spring 2012 is Modern Victorian
The fashion industry can embrace modern Victorian designs and broody palettes by incorporating sustainable materials in the design process and digital printing technology.
