Category
Tech
Delegated Interfaces
Trend cluster
Category
Immersive
Gaming
Larger-than-life game systems provide a full-body and mind experience.
3.3
Trend score
Trend
What is the Immersive Gaming trend?
Immersive Gaming: Video games that require the use of only a hand-held controller may not be enough to attract consumers anymore. Technology is paving the way for more full-body games and those that offer incredible simulations, from gigantic gaming floors to sensitive virtual simulation games. Thus, the world of gaming is quickly changing and stimulating the senses is becoming an integral part of the gaming experience.
Trend themes
Themes within the Immersive Gaming trend
Three behaviours holding the trend together01
Full-body Gaming
With technology paving the way for full-body games and simulations, companies can tap into a new world of stimulating experiences, from giant gaming floors to sensitive virtual simulations.
02
Sensitive Virtual Simulations
With the advancement of Surround Haptics System that simulates almost any tactile feeling, it is time for developers to approach perfect verisimilitude and expand their research to include multi-dimensional components, beyond the seen and towards the felt, smelled, and tasted.
03
Massive 8-bit Interactions
Simulators have offered enormous interactive gaming experiences, and with gaming innovation focusing on adding physical components to the experience and including human elements like indoor paintball to punctuate gameplay, it is promising to see the physical growth aspect of gaming thriving.
Industry implications
What the Immersive Gaming trend means for industry
Where the trend changes the playbookFor
Gaming Industry
The gaming industry is ripe for innovation in experiential marketing with full-body gaming, sensitive virtual simulations, and massive 8-bit interactions offering a new world of immersive experiences.
For
Theme Park Industry
With the advent of Surround Haptics System, theme parks can exploit this technology to create multi-dimensional experiences that engage all the senses and offer more thrill to visitors.
For
Entertainment Industry
Sensitive virtual simulations and immersive entertainment pods offer new vehicles for the entertainment industry to craft multi-sensory experiences that empower consumers to engage in dynamic forms of entertainment like never before.
Trend signals
Trend signals for Immersive Gaming
Trend score 3.3 out of 10, from popularity 55%, activity 35%, freshness 8%.
Popularity55%
Activity35%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Immersive Gaming trend
7 featured examples from May 14 to Nov 30, 2011CategoryMarketing
Massive 8-bit Interactions
The World's Largest Space Invaders Game is the Future of Gaming
The gaming industry has been revolutionized by developments in physical and interactive gaming experiences.
CategoryTech
Strategic Space Games
'Fleet Commander' by Arthur Nishimoto is a Star Wars Combat Simulator
The gaming industry can utilize advanced technology, and high-resolution displays creating more interactive and engaging user experiences.
CategoryTech
Behemoth Arcade Games
The Giant Google Xoom Labyrinth Steals the Show at Google I/O 2011
The gaming industry has the opportunity to embrace large-scale interactive installations and create unique gaming experiences.
CategoryTech
Sensitive Virtual Simulations
Disney's Surround Haptics System Will Tingle Your Spine
The Surround Haptics System and tactile simulations have great potential to change the gaming industry, providing more immersive and realistic gaming experiences for players.
CategoryTech
Visceral Video Shooters
The Battlefield Simulator Convinces All 5 Senses that You're in Combat
Disruptive innovation opportunity in revolutionizing the gaming industry with immersive and interactive experiences.
CategoryTech
Family-Sized Gaming Floors
The e-Sports Ground Offers a Gigantic Virtual Gaming Experience
The gaming industry can benefit from investing in creating giant virtual gaming floors that offer an immersive experience to gamers.
CategoryTech
Immersive Entertainment Pods
The eO Gaming Station Looks Like a Futuristic Spaceship
The gaming industry is at the forefront of providing immersive entertainment experiences through technology advancements.
