Larger-than-life game systems provide a full-body and mind experience
Implications - Video games that require the use of only a hand-held controller may not be enough to attract consumers anymore. Technology is paving the way for more full-body games and those that offer incredible simulations, from gigantic gaming floors to sensitive virtual simulation games. Thus, the world of gaming is quickly changing and stimulating the senses is becoming an integral part of the gaming experience.
Trend Themes
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Full-body Gaming — With technology paving the way for full-body games and simulations, companies can tap into a new world of stimulating experiences, from giant gaming floors to sensitive virtual simulations.
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Sensitive Virtual Simulations — With the advancement of Surround Haptics System that simulates almost any tactile feeling, it is time for developers to approach perfect verisimilitude and expand their research to include multi-dimensional components, beyond the seen and towards the felt, smelled, and tasted.
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Massive 8-bit Interactions — Simulators have offered enormous interactive gaming experiences, and with gaming innovation focusing on adding physical components to the experience and including human elements like indoor paintball to punctuate gameplay, it is promising to see the physical growth aspect of gaming thriving.
Industry Implications
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Gaming Industry — The gaming industry is ripe for innovation in experiential marketing with full-body gaming, sensitive virtual simulations, and massive 8-bit interactions offering a new world of immersive experiences.
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Theme Park Industry — With the advent of Surround Haptics System, theme parks can exploit this technology to create multi-dimensional experiences that engage all the senses and offer more thrill to visitors.
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Entertainment Industry — Sensitive virtual simulations and immersive entertainment pods offer new vehicles for the entertainment industry to craft multi-sensory experiences that empower consumers to engage in dynamic forms of entertainment like never before.
