Interactive Microsites

Fun dedicated websites provide more engaging experiences

Implications - A dedicated website will only get a brand so far in the marketing game, but one that is interactive and engaging will capture customer attention and keep them coming back for more. Nike is one example of a brand that has gone above and beyond in this regard, releasing point-and-click games and exclusive content on its many different microsites to augment its marketing activities. A company that uses an interactive microsite centered on fun games and special content stands to draw in its digital-savvy customers, create a positive brand association and stand out from a sea of competitors that stick to traditional marketing methods.
SCORE 3
Popularity
Activity
Freshness
Megatrends
Patterns
468,870 Total Clicks
Nov 11 - Jan 12
Mild
Featured Examples
Coffee-Branded Holiday Hubs - The Starbucks 'Let's Merry' Site is Dedicated to Christmas
SCORE 4.1
Average 5,559 Clicks Pub: Nov 16, 11
Coffee-Branded Holiday Hubs
The Starbucks 'Let's Merry' Site is Dedicated to Christmas
Starbucks has been on a roll lately -- it recently launched a very mild 'blonde' brew, purchased a juice company and released a special holiday app called Cup Magic -- and now it has created the Starbucks… [More]
Interactive Designer Microsites - Karl's Kult on Net-a-Porter Offers Mobile Apps and More
SCORE 3.8
Mild 3,935 Clicks Pub: Dec 22, 11
Interactive Designer Microsites
Karl's Kult on Net-a-Porter Offers Mobile Apps and More
Join Karl's Kult on the designer fashion eBoutique Net-a-Porter.com and you will be in for a wildly stylish ride. To create buzz around Karl Lagerfeld's newest collection, 'Karl,' the online site has created… [More]
Athletic Perseverance Games - Nike 'Angry Winter' Campaign Wants You to Fight the Cold
SCORE 3.7
Mild 1,886 Clicks Pub: Dec 8, 11
Athletic Perseverance Games
Nike 'Angry Winter' Campaign Wants You to Fight the Cold
The Nike 'Angry Winter' campaign is yet another innovative initiative from the mega sportswear brand. Asking people to fight against the dipping temperatures, the brand has launched a dedicated site featuring… [More]
Digital Auto Exhibits - The Nissan Canada Virtual Showroom Lets You Explore Different Models
SCORE 3.1
Mild 6,765 Clicks Pub: Jan 7, 12
Digital Auto Exhibits
The Nissan Canada Virtual Showroom Lets You Explore Different Models
Today's marketing is all about interactivity, and automaker Nissan is embracing it with the launch of the Nissan Canada Virtual Showroom. The virtual showroom, launched on YouTube and on the car brand's… [More]
Interactive Dance Parties - Arcade Fire's 'Sprawl II (Mountains Beyond Mountains)' Video is a Riot
SCORE 1.5
Untested 257 Clicks Pub: Dec 26, 11
Interactive Dance Parties
Arcade Fire's 'Sprawl II (Mountains Beyond Mountains)' Video is a Riot
Since the release of their third studio album, 'The Suburbs,' Canadian band Arcade Fire have proven themselves to be a force to be reckoned with on the world stage, and their latest video for the single… [More]
Digital Couturier Magazines - Louis Vuitton 'New, Now' Site Offers Fashionable Content
SCORE 2
Untested 1,048 Clicks Pub: Jan 19, 12
Digital Couturier Magazines
Louis Vuitton 'New, Now' Site Offers Fashionable Content
The Louis Vuitton 'New, Now' website is an example of one of the many new ways traditional fashion houses are trying to engage their customers. Today's luxury designers must focus on more than just great… [More]
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