Fun dedicated websites provide more engaging experiences
Implications - A dedicated website will only get a brand so far in the marketing game, but one that is interactive and engaging will capture customer attention and keep them coming back for more. Nike is one example of a brand that has gone above and beyond in this regard, releasing point-and-click games and exclusive content on its many different microsites to augment its marketing activities. A company that uses an interactive microsite centered on fun games and special content stands to draw in its digital-savvy customers, create a positive brand association and stand out from a sea of competitors that stick to traditional marketing methods.
Trend Themes
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Interactive Microsites — The use of interactive microsites by brands can capture customer attention and create a positive brand association with digital-savvy customers.
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Digital Auto Exhibits — Virtual showrooms and interactive digital platforms are being used by automakers to provide car buyers with an interactive and informative experience.
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Digital Couturier Magazines — Fashion houses are creating content-based digital platforms and microsites to engage customers and cater to the consumer desire for content as well as great fashion.
Industry Implications
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Marketing and Advertising — The use of interactive microsites and digital platforms in marketing and advertising offers a wealth of opportunities for businesses to engage customers and create a positive brand association.
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Fashion and Luxury — Digital couturier magazines and interactive microsites provide luxury fashion houses with a new way to engage customers by catering to the consumer desire for content as well as great fashion.
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Automotive — Virtual showrooms and interactive digital platforms provide automakers with a way to provide car buyers with an interactive and informative experience when exploring different car models.
