Category
Lifestyle
Assisted Choices
Trend cluster
Category
Interactive
Microsites
Fun dedicated websites provide more engaging experiences.
2.9
Trend score
Trend
What is the Interactive Microsites trend?
Interactive Microsites: A dedicated website will only get a brand so far in the marketing game, but one that is interactive and engaging will capture customer attention and keep them coming back for more. Nike is one example of a brand that has gone above and beyond in this regard, releasing point-and-click games and exclusive content on its many different microsites to augment its marketing activities. A company that uses an interactive microsite centered on fun games and special content stands to draw in its digital-savvy customers, create a positive brand association and stand out from a sea of competitors that stick to traditional marketing methods.
Trend themes
Themes within the Interactive Microsites trend
Three behaviours holding the trend together01
Interactive Microsites
The use of interactive microsites by brands can capture customer attention and create a positive brand association with digital-savvy customers.
02
Digital Auto Exhibits
Virtual showrooms and interactive digital platforms are being used by automakers to provide car buyers with an interactive and informative experience.
03
Digital Couturier Magazines
Fashion houses are creating content-based digital platforms and microsites to engage customers and cater to the consumer desire for content as well as great fashion.
Industry implications
What the Interactive Microsites trend means for industry
Where the trend changes the playbookFor
Marketing and Advertising
The use of interactive microsites and digital platforms in marketing and advertising offers a wealth of opportunities for businesses to engage customers and create a positive brand association.
For
Fashion and Luxury
Digital couturier magazines and interactive microsites provide luxury fashion houses with a new way to engage customers by catering to the consumer desire for content as well as great fashion.
For
Automotive
Virtual showrooms and interactive digital platforms provide automakers with a way to provide car buyers with an interactive and informative experience when exploring different car models.
Trend signals
Trend signals for Interactive Microsites
Trend score 2.9 out of 10, from popularity 51%, activity 29%, freshness 8%.
Popularity51%
Activity29%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Interactive Microsites trend
7 featured examples from Nov 16, 2011 to Jan 19, 2012CategoryLifestyle
Coffee-Branded Holiday Hubs
The Starbucks 'Let's Merry' Site is Dedicated to Christmas
Food and beverage companies can create holiday-themed online hubs to promote their products and engage customers with exclusive deals and offers.
CategoryTech
Interactive Designer Microsites
Karl's Kult on Net-a-Porter Offers Mobile Apps and More
Fashion retailers can leverage interactive microsites, mobile apps, and augmented reality to create innovative and immersive experiences for customers.
CategoryTech
Athletic Perseverance Games
Nike 'Angry Winter' Campaign Wants You to Fight the Cold
Disruptive innovation opportunity: Sportswear brands can develop interactive games that showcase their products and provide an immersive brand experience.
CategoryAutos
Digital Auto Exhibits
The Nissan Canada Virtual Showroom Lets You Explore Different Models
The automotive industry can benefit from incorporating interactive virtual showrooms, 360-degree views, and short informative videos to enhance the online car shopping experience…
CategoryPop Culture
Digital Couturier Magazines
Louis Vuitton 'New, Now' Site Offers Fashionable Content
The fashion industry can take advantage of content-based digital platforms, such as the Louis Vuitton 'New, Now' site, to engage customers and provide unique experiences.
CategoryPop Culture
Interactive Dance Parties
Arcade Fire's 'Sprawl II (Mountains Beyond Mountains)' Video is a Riot
The music industry can leverage interactive music videos to enhance fan experiences and drive audience engagement.
CategoryFashion
Interactive Court Promos
Nike 'Quick Controls Chaos' Promotes Jordan CP3.V. Sneaker
Delivering immersive marketing campaigns that showcase the performance and style of athletic apparel.
