Ideas
Explore the world's #1 largest database of ideas and innovations, with 459,692 inspiring examples.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,208 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 459,692 cutting edge ideas.

Coiffed Chin Campaigns

These Wilkinson Sword Ads Encourage Styling Your Stubble

— June 17, 2011 — Fashion
Well-groomed men tend to put as much effort into maintaining their chins as the hair on their heads, and these comical Wilkinson Sword ads reach out to both those who brush up, and those who don't bother.

For anyone in the habit of trimming his mustache or goatee, these prints are enough to incite interest into new implements that can execute cuts and coifs with the most precision. For those who just let their beards grow with little attention paid, perhaps this campaign may demonstrate what fun shaving and sculpting their whiskers can be.

Boasting the dual abilities of a razor and clippers, the product promoted by the JWT advertising agency of London is communicated in an indirect and amusing way. Featuring upside-down subjects with mohawks, afros and old Morrissey do's on their chins, these Wilkinson Sword ads successful change one's perspective of facial hair.
Trend Themes
1. Facial Hair Grooming - Opportunity to develop innovative tools and products for precise trimming and styling of facial hair.
2. Shaving as a Fun Activity - Opportunity to create a more enjoyable and entertaining shaving experience for those who don't pay much attention to their facial hair.
3. Changing Perceptions of Facial Hair - Opportunity to challenge traditional notions of facial hair and encourage experimentation and creativity with different styles.
Industry Implications
1. Personal Grooming Tools - Disruptive innovation opportunity in developing advanced razors and clippers specifically designed for precise facial hair grooming.
2. Beauty and Personal Care - Opportunity to create new grooming products and accessories targeting men interested in maintaining their facial hair.
3. Advertising and Marketing - Opportunity for creative campaign strategies that highlight the fun and creativity associated with facial hair grooming and styling.
5.2
Score
Popularity
Activity
Freshness