Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Babyvertising
Capturing attention with cute images of infants and toddlers.
4.6
Trend score
Trend
What is the Babyvertising trend?
Babyvertising: It's evident that consumers respond well to cute imagery, which is why advertisements featuring cute babies are so popular. One of the most notable ads of all time is Evian's 2009 commercial featuring rollerskating babies; this kicked off a slew of ads themed on infants, making them now a common part of the advertising game. Babies are used in ads for all kinds of products, from insurance and clothing to mattresses and motorcycles, and -- unless consumers suddenly stop thinking they're cute -- brands are unlikely to stop.
Trend themes
Themes within the Babyvertising trend
Three behaviours holding the trend together01
Baby-centric ad campaigns
Advertising campaigns incorporating babies in their ads are becoming increasingly more common, appealing to consumer's love for cute imagery.
02
Use of infant model photography in advertisements
Advertising agencies are creatively featuring babies to capture the attention of consumers in print and digital ads.
03
Child perspective campaigns
Some advertising campaigns aimed towards parents are attempting to cater to children as well, showcasing imaginative worlds and items from a baby's perspective.
Industry implications
What the Babyvertising trend means for industry
Where the trend changes the playbookFor
Advertising
Incorporating cute babies into advertisements could increase audience engagement and brand recognition.
For
Baby products
Advertisements that showcase infant products with a creative and imaginative flair could appeal to parents and stand out from competitors in this industry.
For
Marketing and Branding
Marketing and brand professionals could utilize a child's perspective and creative campaign themes to portray the brand in a unique way that captivates audiences.
Trend signals
Trend signals for Babyvertising
Trend score 4.6 out of 10, from popularity 67%, activity 62%, freshness 8%.
Popularity67%
Activity62%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z (not a primary audience)
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Babyvertising trend
8 featured examples from Apr 17, 2011 to Jan 15, 2012CategoryMarketing
Badass Baby Campaigns
The Harley-Davidson Ads Illustrate the Spirit of the Motorcycle Company
Opportunity for advertising agencies to create bold and memorable campaigns that resonate with target audiences.
CategoryLife-Stages
Infant Perspective Advertising
This Cam Il Mondo Del Bambino Campaign Dreams Up Imaginative Items
Opportunity for companies in the consumer goods industry to develop and offer child-centric products that prioritize both safety and enjoyment.
CategoryLifestyle
Messy Baby Advertisements
The Olvarit Babyfoods Commercial Brings Tots to a Fancy Restaurant
Companies in the baby food industry can embrace the value of home-cooked meals and create convenient, healthy options for parents on the go, as shown in the Olvarit commercial.
CategoryMarketing
Moody Baby Marketing
These DBI Federal Childsurance Ads Urge You to Care While They're Cute
Opportunity for insurance companies to develop specialized products and policies that cater to parents saving for their children's future.
CategoryLife-Stages
Breakdancing Baby Videos
The Tony Kelly American Apparel Ad is Hilarious and Enthralling
The fashion apparel industry can use breakout videos and captivating ad campaigns to connect with their target audience and build brand awareness.
CategoryLife-Stages
Anti-Aging Sleepvertising
This Comforta Mattresses Campaign Markets Sleeping Like a Baby
Disruptive innovation opportunity: Introducing innovative mattress technologies and materials to enhance sleep quality and comfort.
CategoryMarketing
Knife-Cuddling Campaigns
The City of Milwaukee Health Department Ads Show Sleeping Baby Dangers
Disruptive innovation opportunity: Leverage creative strategies and mediums to develop impactful campaigns that raise awareness and drive behavioral change.
CategoryMarketing
Clapperboard Nap Campaigns
The Heinz Golden Sleep Ads Show Sleeping in Action
An industry that has an opportunity to disrupt the market with direct and clever advertising campaigns that emphasize control for parents.
