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Babyvertising

Capturing attention with cute images of infants and toddlers

Implications - It's evident that consumers respond well to cute imagery, which is why advertisements featuring cute babies are so popular. One of the most notable ads of all time is Evian's 2009 commercial featuring rollerskating babies; this kicked off a slew of ads themed on infants, making them now a common part of the advertising game. Babies are used in ads for all kinds of products, from insurance and clothing to mattresses and motorcycles, and -- unless consumers suddenly stop thinking they're cute -- brands are unlikely to stop.
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 67 Examples:
1,042,131 Total Clicks
Date Range:
Apr 11 — Jan 12
Trending:
Warm

Featured Examples

Badass Baby Campaigns
Badass Baby Campaigns
The Harley-Davidson Ads Illustrate the Spirit of the Motorcycle Company
Whether or not you’re a fan of the motorcycle company, it’s hard to deny how badass these Harley-Davidson ads are. The series of advertisements feature ways of showing how you either have the Harley spirit… MORE
Infant Perspective Advertising
Infant Perspective Advertising
This Cam Il Mondo Del Bambino Campaign Dreams Up Imaginative Items
Parents know that manufacturers are trying to woo them when it comes to producing and promoting products for their children, so this Cam Il Mondo Del Bambino campaign aims to do the latter in a more indirect… MORE
play_circle_filled Messy Baby Advertisements
Messy Baby Advertisements
The Olvarit Babyfoods Commercial Brings Tots to a Fancy Restaurant
The advertising agency Duval Guillaume in Belgium has created an Olvarit babyfoods commercial that is absolutely adorable. The ad features a "babies-only" tasting that takes place at a fancy restaurant… MORE
Moody Baby Marketing
Moody Baby Marketing
These DBI Federal Childsurance Ads Urge You to Care While They're Cute
There is a light but clever concept at play in these DBI Federal Childsurance ads, which I'm sure only a parent could truly appreciate. The campaign raises the issue of gratefulness which many adolescents… MORE
play_circle_filled Breakdancing Baby Videos
Breakdancing Baby Videos
The Tony Kelly American Apparel Ad is Hilarious and Enthralling
The most recent Tony Kelly American Apparel ad takes a step out of the box and into a realm of infinite possibility. Normally racy, striking and sometimes aggressive, the photos of the incredibly talented… MORE
Anti-Aging Sleepvertising
Anti-Aging Sleepvertising
This Comforta Mattresses Campaign Markets Sleeping Like a Baby
I've always found the expression "slept like a baby" to be a bit conflicting, but in the sense that this Comforta Mattresses campaign pictures it, there's no doubt that the idea is as adorable as the slumbering… MORE
Knife-Cuddling Campaigns
Knife-Cuddling Campaigns
The City of Milwaukee Health Department Ads Show Sleeping Baby Dangers
As much as new parents may want to spend every waking and sleeping moment with their baby, the City of Milwaukee Health Department ad campaign shows just how dangerous it can be to sleep with them in an… MORE
Clapperboard Nap Campaigns
Clapperboard Nap Campaigns
The Heinz Golden Sleep Ads Show Sleeping in Action
The Heinz Golden Sleep ad campaign is on set, so ready, set, ACTION! This cute and clever campaign is certainly direct. It shows that this Chinese baby milk product will cue sleepy time as soon as you… MORE

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