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Babyvertising

Capturing attention with cute images of infants and toddlers

Implications - It's evident that consumers respond well to cute imagery, which is why advertisements featuring cute babies are so popular. One of the most notable ads of all time is Evian's 2009 commercial featuring rollerskating babies; this kicked off a slew of ads themed on infants, making them now a common part of the advertising game. Babies are used in ads for all kinds of products, from insurance and clothing to mattresses and motorcycles, and -- unless consumers suddenly stop thinking they're cute -- brands are unlikely to stop.

SCORE 4.6

Popularity

Activity

Freshness

Megatrends

Patterns

6 Featured, 50 Examples: 911,342 Total Clicks

Date Range: Apr 11 - Jan 12

Trending: Warm

Consumer Insight Topics: Marketing Lifestyle Top Lists Print Life-Stages Babies

Featured Examples

Badass Baby Campaigns - The Harley-Davidson Ads Illustrate the Spirit of the Motorcycle Company

SCORE 6.1

Warm 8,479 Clicks Pub: Jan 14, 12

Badass Baby Campaigns

The Harley-Davidson Ads Illustrate the Spirit of the Motorcycle Company

Whether or not you’re a fan of the motorcycle company, it’s hard to deny how badass these Harley-Davidson ads are. The series of advertisements feature ways of showing how you either have the Harley spirit… [More]

Infant Perspective Advertising - This Cam Il Mondo Del Bambino Campaign Dreams Up Imaginative Items

SCORE 4.2

Average 10,179 Clicks Pub: Oct 15, 11

Infant Perspective Advertising

This Cam Il Mondo Del Bambino Campaign Dreams Up Imaginative Items

Parents know that manufacturers are trying to woo them when it comes to producing and promoting products for their children, so this Cam Il Mondo Del Bambino campaign aims to do the latter in a more indirect… [More]

Messy Baby Advertisements - The Olvarit Babyfoods Commercial Brings Tots to a Fancy Restaurant

SCORE 4.7

Average 8,106 Clicks Pub: Apr 30, 11

Messy Baby Advertisements

The Olvarit Babyfoods Commercial Brings Tots to a Fancy Restaurant

The advertising agency Duval Guillaume in Belgium has created an Olvarit babyfoods commercial that is absolutely adorable. The ad features a "babies-only" tasting that takes place at a fancy restaurant… [More]

Moody Baby Marketing - These DBI Federal Childsurance Ads Urge You to Care While They're Cute

SCORE 4.7

Average 9,477 Clicks Pub: Jan 9, 12

Moody Baby Marketing

These DBI Federal Childsurance Ads Urge You to Care While They're Cute

There is a light but clever concept at play in these DBI Federal Childsurance ads, which I'm sure only a parent could truly appreciate. The campaign raises the issue of gratefulness which many adolescents… [More]

Breakdancing Baby Videos - The Tony Kelly American Apparel Ad is Hilarious and Enthralling

SCORE 4.7

Average 6,922 Clicks Pub: Jun 6, 11

Breakdancing Baby Videos

The Tony Kelly American Apparel Ad is Hilarious and Enthralling

The most recent Tony Kelly American Apparel ad takes a step out of the box and into a realm of infinite possibility. Normally racy, striking and sometimes aggressive, the photos of the incredibly talented… [More]

Anti-Aging Sleepvertising - This Comforta Mattresses Campaign Markets Sleeping Like a Baby

SCORE 3.1

Mild 5,140 Clicks Pub: Oct 3, 11

Anti-Aging Sleepvertising

This Comforta Mattresses Campaign Markets Sleeping Like a Baby

I've always found the expression "slept like a baby" to be a bit conflicting, but in the sense that this Comforta Mattresses campaign pictures it, there's no doubt that the idea is as adorable as the slumbering… [More]