As much as new parents may want to spend every waking and sleeping moment with their baby, the City of Milwaukee Health Department ad campaign shows just how dangerous it can be to sleep with them in an adult bed. Likening parents to sharp, unsupervised knives, it effectively warns guardians that they could actually kill their babies if not careful.
Conceived and executed by Milwaukee-based ad agency Serve Marketing, the City of Milwaukee Health Department ad campaign instead urges adults to "always put your baby to sleep on his back, in a crib." For those who can't afford a crib, the print ad even provides a number to help them. It is little things like this that could make a big difference.