Consumers are beginning to choose tea over other beverages
Implications - According to the Tea Association of Canada, tea, next to water, is the world's most consumed drink. And while much of that can be attributed to China's tea-drinking population, it's also true that Westerners are embracing the beverage as a drink of choice. For instance, in the United States, consumers drank over 65 billion servings of tea in 2010 (Tea Association of the U.S.A.). As such, it's no wonder that brands are catering to this growing industry with new and specialized products, ranging from tea-brewing devices to tea-based retail establishments and special packaging.
Trend Themes
1. Increased Consumption of Tea - As consumers choose tea over other beverages, brands are catering to this growing industry with new and specialized products.
2. Innovative Tea Brewing Devices - Opportunities exist for creating high-tech tea brewers, infusion-administering implements and energy-saving tea trays.
3. Creative Tea Packaging - The trend of creative tea packaging, such as the Mad Tea Collection, offers a disruptive innovation opportunity for branding tea products with unique visual and aesthetic appeal.
Industry Implications
1. Food and Beverage - The increasing popularity of tea among consumers presents a big business opportunity for the food and beverage industry to develop and market new tea-based products.
2. Consumer Electronics - Innovative tea brewing devices, such as the Tesera Teemachine and the Tipping Teacup, offer disruptive innovation opportunities for companies in the consumer electronics industry to create innovative tea-brewing technology.
3. Packaging and Branding - The trend in creative tea packaging, such as the Mad Tea Collection and Zuuk Tea packaging, presents disruptive innovation opportunities for companies in the packaging and branding industry to create visually unique and memorable tea product packaging.
