Category
Art & Design
Sensory Packaging
Trend cluster
Category
Tea
Time
Consumers are beginning to choose tea over other beverages.
4.6
Trend score
Trend
What is the Tea Time trend?
Tea Time: According to the Tea Association of Canada, tea, next to water, is the world's most consumed drink. And while much of that can be attributed to China's tea-drinking population, it's also true that Westerners are embracing the beverage as a drink of choice. For instance, in the United States, consumers drank over 65 billion servings of tea in 2010 (Tea Association of the U.S.A.). As such, it's no wonder that brands are catering to this growing industry with new and specialized products, ranging from tea-brewing devices to tea-based retail establishments and special packaging.
Trend themes
Themes within the Tea Time trend
Three behaviours holding the trend together01
Increased Consumption of Tea
As consumers choose tea over other beverages, brands are catering to this growing industry with new and specialized products.
02
Innovative Tea Brewing Devices
Opportunities exist for creating high-tech tea brewers, infusion-administering implements and energy-saving tea trays.
03
Creative Tea Packaging
The trend of creative tea packaging, such as the Mad Tea Collection, offers a disruptive innovation opportunity for branding tea products with unique visual and aesthetic appeal.
Industry implications
What the Tea Time trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The increasing popularity of tea among consumers presents a big business opportunity for the food and beverage industry to develop and market new tea-based products.
For
Consumer Electronics
Innovative tea brewing devices, such as the Tesera Teemachine and the Tipping Teacup, offer disruptive innovation opportunities for companies in the consumer electronics industry to create innovative tea-brewing technology.
For
Packaging and Branding
The trend in creative tea packaging, such as the Mad Tea Collection and Zuuk Tea packaging, presents disruptive innovation opportunities for companies in the packaging and branding industry to create visually unique and memorable tea product packaging.
Trend signals
Trend signals for Tea Time
Trend score 4.6 out of 10, from popularity 65%, activity 63%, freshness 8%.
Popularity65%
Activity63%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Tea Time trend
8 featured examples from Apr 10, 2011 to Jan 11, 2012CategoryEco
Architectural Infusion Branding
Zuuk Tea Packaging Takes Aesthetic Inspiration from Buildings
Packaging designers can leverage cross-disciplinary design approaches to create visually striking packages that distinguish their products in the marketplace.
CategoryArt & Design
Hi-Tech Tea Brewers
The Tesera Teemachine is a Super-Sleek Teapot to Serve at a Tea Party
Disruptive innovation opportunity: Integrate smart technology into various home appliances, revolutionizing the way they are used and enhancing their capabilities.
CategoryLifestyle
Wonderland Beverage Sets
The Mad Tea Collection Pays Homage to Lewis Carroll
Developing exclusive product lines that pay homage to beloved literary authors presents disruptive innovation opportunities in the consumer goods industry.
CategoryLifestyle
Infusion-Administering Implements
The Fusioon Spoon is the Optimal Tea-Drinking Utensil
Design innovative tea-drinking utensils that use new materials and forms to enhance the tea experience, or that leverage technology to regulate temperature and steeping time
CategoryLifestyle
Bulging Belly Branding
Mate Tea Packaging Loses its Pudge as its Contents are Consumed
Innovation opportunities in beverage packaging design that creatively showcase product features.
CategoryArt & Design
Teabag Wedging Utensils
Teo by Karin Santorso Guides the Goodness of Every Drop
The home goods industry can leverage innovative tea accessories like Teo by Karin Santorso to improve the tea-drinking experience for consumers.
CategoryLifestyle
Tilting Afternoon Mugs
Tipping Teacup Conveniently Fixes a Warm Beverage in One Place
Disruption opportunity for the kitchenware industry to create unique and practical tea accessories.
CategoryEco
Energy-Saving Tea Trays
The Teps Tea Maker Cuts the Electricity and Water Used During Brewing
There is an opportunity for companies in the home appliances industry to create more eco-friendly and sustainable products that cater to the growing demand of environmentally-cons…
