Consumers are beginning to choose tea over other beverages
Implications - According to the Tea Association of Canada, tea, next to water, is the world's most consumed drink. And while much of that can be attributed to China's tea-drinking population, it's also true that Westerners are embracing the beverage as a drink of choice. For instance, in the United States, consumers drank over 65 billion servings of tea in 2010 (Tea Association of the U.S.A.). As such, it's no wonder that brands are catering to this growing industry with new and specialized products, ranging from tea-brewing devices to tea-based retail establishments and special packaging.