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Android Movie Experiences

Google Videos App Allows Consumers to Watch on their Device

— September 7, 2011 — Pop Culture
The Google Videos app has just recently relaunched and is ready to change the way you experience your Android mobile device. The app will offer users the possibility of streaming movies directly from the Android Market or watching videos that they have stored on their phone.

The Google Videos app will also make choosing a movie title to rent easy with its list of most rented films. Choosing the a title to watch while on-the-go has never been easier. The app is available for Gingerbread, Froyo and Honeycomb and is free.

Implications - Consumers are want to be able to consume any type of media without barriers at any time. The Google Videos app allows Android consumers to play movies on their mobile device. Companies should consider how they can remove some barrier in the digital media space.
Trend Themes
1. Streaming Movies - The rise of apps like Google Videos allows for convenient streaming of movies on mobile devices, presenting opportunities for streaming platforms and content providers to innovate in the digital media space.
2. On-the-go Entertainment - The Google Videos app enables consumers to easily choose and watch movies on their Android device, highlighting the demand for portable entertainment solutions and encouraging companies to develop disruptive entertainment delivery methods.
3. Removing Media Barriers - The Google Videos app allows Android users to seamlessly access and enjoy digital media, leading to potential disruption and opportunities for companies to create frictionless media experiences across various platforms and devices.
Industry Implications
1. Streaming Platforms - With the increasing popularity of apps like Google Videos, streaming platforms have the opportunity to reimagine and enhance the streaming experience, incorporating features like personalized recommendations and innovative content discovery methods.
2. Content Providers - As the demand for mobile streaming grows, content providers can leverage platforms like Google Videos to deliver exclusive content and develop strategic partnerships to reach a wider audience and stay ahead of competitors in the fast-evolving digital media landscape.
3. Entertainment Delivery - The Google Videos app showcases the need for convenient on-the-go entertainment, opening doors for companies in the entertainment industry to explore disruptive delivery methods, such as virtual reality experiences and interactive storytelling, to captivate audiences.
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