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Fashionizing

Rebranding ordinary products to appeal to fashion-focused consumers

Implications - There are just some things that people don't expect to be fashionable -- like soft drinks and razors, for example. But that doesn't mean brands won't get consumer attention when it recreates or markets these ordinary products with a fashionable twist. A lot more people, both men and women, are interested in style these days, and turning a simple item into a stylish one stands to make it more appealing, especially when your target is a younger, hipper audience.

SCORE 4.5

Popularity

Activity

Freshness

Megatrends

Patterns

6 Featured, 49 Examples: 737,828 Total Clicks

Date Range: Mar 11 - Jan 12

Trending: Average

Consumer Insight Topics: Fashion Marketing Lifestyle Top Lists Print Branding

Featured Examples

Couture Cola Campaigns - The Karl Lagerfeld Diet Coke 2011 Campaign is Pretty in Pink

SCORE 5.7

Warm 11,877 Clicks Pub: Apr 11, 11

Couture Cola Campaigns

The Karl Lagerfeld Diet Coke 2011 Campaign is Pretty in Pink

The Karl Lagerfeld Diet Coke 2011 campaign suits the pretty pink bottles of Coke perfectly, which were specially designed by the Chanel designer himself. The cutesy campaign features super models Coco… [More]

Posh Pop Packaging - The Diet Coke Get Glam Campaign is in Collaboration With Benefit Cosmetics

SCORE 4.5

Average 4,583 Clicks Pub: Jan 20, 12

Posh Pop Packaging

The Diet Coke Get Glam Campaign is in Collaboration With Benefit Cosmetics

Pop cans have never been more fashionable than the Diet Coke Get Glam editions. This stylish campaign centers around three can designs: each one has a silhouette of a woman’s face filled with either a… [More]

Fashionable Feminine Hygiene - U by Kotex Limited Edition Designer Series Offers Stylish Protection

SCORE 4.9

Average 5,376 Clicks Pub: Aug 10, 11

Fashionable Feminine Hygiene

U by Kotex Limited Edition Designer Series Offers Stylish Protection

Kimberly-Clark has expanded its U by Kotex line to include the U by Kotex Limited Edition Designer series. This new line features new fashionable box designs meant to reflect a young woman's personal style.… [More]

Couture Icon Cola Bottles - Karl Lagerfeld Diet Coke Bottles Add Fashionable Flair to Soft Drinks

SCORE 5

Average 3,219 Clicks Pub: Mar 28, 11

Couture Icon Cola Bottles

Karl Lagerfeld Diet Coke Bottles Add Fashionable Flair to Soft Drinks

If you're the type who needs to be fashionable in every way, I suppose carrying the Karl Lagerfeld Diet Coke bottles would be the best way to go in the case of holding a beverage. The Karl Lagerfeld Diet… [More]

Haute Couture Water Vessels - The Courreges Limited Edition Evian Bottle is Stylishly Vivacious

SCORE 2.8

Mild 4,102 Clicks Pub: Jan 2, 12

Haute Couture Water Vessels

The Courreges Limited Edition Evian Bottle is Stylishly Vivacious

Bottled water heavyweight Evian combined forces with renowned French designer Courreges to create the Courreges Limited Edition Evian Bottle. Made using 100% recyclable packaging and organic ink, this… [More]

Dapper Grooming Campaigns - Three Stylish Stars to Represent the Gillette Fusion ProGlide Styler

SCORE 4.1

Average 3,676 Clicks Pub: Jan 20, 12

Dapper Grooming Campaigns

Three Stylish Stars to Represent the Gillette Fusion ProGlide Styler

Gillette has enlisted the help of three stylish celebs to help launch its new Gillette Fusion ProGlide Styler. To celebrate the different facial hair styles, the male grooming brand is featuring male style… [More]