Category
Lifestyle
Dessert Pour
Trend cluster
Category
Fashionizing
Rebranding ordinary products to appeal to fashion-focused consumers.
4.5
Trend score
Trend
What is the Fashionizing trend?
Fashionizing: There are just some things that people don't expect to be fashionable -- like soft drinks and razors, for example. But that doesn't mean brands won't get consumer attention when it recreates or markets these ordinary products with a fashionable twist. A lot more people, both men and women, are interested in style these days, and turning a simple item into a stylish one stands to make it more appealing, especially when your target is a younger, hipper audience.
Trend themes
Themes within the Fashionizing trend
Three behaviours holding the trend together01
Fashionizing ordinary products
As more people prioritize style, brands stand to gain consumer attention by marketing ordinary products with a fashionable twist.
02
Collaborations between fashion and consumer industries
Brands have the opportunity to create cross-industry collaborations and co-branded products in order to reach new audiences.
03
Targeting younger, hipper audience
Brands that create products and ad campaigns tailored to younger, style-conscious consumers stand to gain market share in these demographics.
Industry implications
What the Fashionizing trend means for industry
Where the trend changes the playbookFor
Packaging Design
The design and packaging industry can take inspiration from fashion trends and incorporate them into ordinary products to create a unique and trendy consumer experience.
For
Fashion and Beauty Retail
Retailers in the fashion and beauty industries can collaborate with consumer product brands to create co-branded products and cross-promote each other's offerings.
For
Male Grooming
Brands that create innovative grooming tools designed to meet the specific needs of style-conscious men can stand out in a market traditionally focused on function over form.
Trend signals
Trend signals for Fashionizing
Trend score 4.5 out of 10, from popularity 78%, activity 48%, freshness 8%.
Popularity78%
Activity48%
Freshness8%
Audience
10%Men
90%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Fashionizing trend
6 featured examples from Mar 28, 2011 to Jan 20, 2012CategoryCelebs
Couture Cola Campaigns
The Karl Lagerfeld Diet Coke 2011 Campaign is Pretty in Pink
Beverage companies can partner with fashion designers to create designer bottles and differentiate their products in the market.
CategoryMarketing
Posh Pop Packaging
The Diet Coke Get Glam Campaign is in Collaboration With Benefit Cosmetics
Opportunity for companies to innovate and create fashionable and visually appealing designs for beverage packaging.
CategoryLife-Stages
Fashionable Feminine Hygiene
U by Kotex Limited Edition Designer Series Offers Stylish Protection
Opportunity for brands to differentiate themselves in the feminine hygiene market by offering fashionable and stylish designs.
CategoryFashion
Couture Icon Cola Bottles
Karl Lagerfeld Diet Coke Bottles Add Fashionable Flair to Soft Drinks
The fashion design industry can leverage limited edition collaborations with beverage brands to create exclusive, collectible fashion items.
CategoryMarketing
Dapper Grooming Campaigns
Three Stylish Stars to Represent the Gillette Fusion ProGlide Styler
Disruption in the male grooming industry with innovative grooming tools and celebrity endorsements.
CategoryEco
Haute Couture Water Vessels
The Courreges Limited Edition Evian Bottle is Stylishly Vivacious
Opportunity for beverage packaging companies to innovate by creating eco-friendly and stylish packaging solutions for bottled water.
