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Fashionizing

Rebranding ordinary products to appeal to fashion-focused consumers

Implications - There are just some things that people don't expect to be fashionable -- like soft drinks and razors, for example. But that doesn't mean brands won't get consumer attention when it recreates or markets these ordinary products with a fashionable twist. A lot more people, both men and women, are interested in style these days, and turning a simple item into a stylish one stands to make it more appealing, especially when your target is a younger, hipper audience.
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 49 Examples:
797,496 Total Clicks
Date Range:
Mar 11 — Jan 12
Trending:
Average

Featured Examples

Couture Cola Campaigns
Couture Cola Campaigns
The Karl Lagerfeld Diet Coke 2011 Campaign is Pretty in Pink
The Karl Lagerfeld Diet Coke 2011 campaign suits the pretty pink bottles of Coke perfectly, which were specially designed by the Chanel designer himself. The cutesy campaign features super models Coco… MORE
Posh Pop Packaging
Posh Pop Packaging
The Diet Coke Get Glam Campaign is in Collaboration With Benefit Cosmetics
Pop cans have never been more fashionable than the Diet Coke Get Glam editions. This stylish campaign centers around three can designs: each one has a silhouette of a woman’s face filled with either a… MORE
Fashionable Feminine Hygiene
Fashionable Feminine Hygiene
U by Kotex Limited Edition Designer Series Offers Stylish Protection
Kimberly-Clark has expanded its U by Kotex line to include the U by Kotex Limited Edition Designer series. This new line features new fashionable box designs meant to reflect a young woman's personal style.… MORE
Couture Icon Cola Bottles
Couture Icon Cola Bottles
Karl Lagerfeld Diet Coke Bottles Add Fashionable Flair to Soft Drinks
If you're the type who needs to be fashionable in every way, I suppose carrying the Karl Lagerfeld Diet Coke bottles would be the best way to go in the case of holding a beverage. The Karl Lagerfeld Diet… MORE
Haute Couture Water Vessels
Haute Couture Water Vessels
The Courreges Limited Edition Evian Bottle is Stylishly Vivacious
Bottled water heavyweight Evian combined forces with renowned French designer Courreges to create the Courreges Limited Edition Evian Bottle. Made using 100% recyclable packaging and organic ink, this… MORE
Dapper Grooming Campaigns
Dapper Grooming Campaigns
Three Stylish Stars to Represent the Gillette Fusion ProGlide Styler
Gillette has enlisted the help of three stylish celebs to help launch its new Gillette Fusion ProGlide Styler. To celebrate the different facial hair styles, the male grooming brand is featuring male style… MORE

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Glamorous Puppet Drink Ads
Glamorous Puppet Drink Ads
Diet Coke 'Love it Light' Campaign Targets Stylish Women
Beautiful Bottle Art (SPONSORED)
Beautiful Bottle Art (SPONSORED)
Turning Soda Bottles Into Quirky Works of Art
Expressive Shaving Campaigns
Expressive Shaving Campaigns
Philips Male Grooming Encourages Men to Express Themselves
25 Rad Razors
25 Rad Razors
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Sleekly Slim Shavers
The Gerhardt Kellermann Razor Design is Cutting Edge
Revised Rouge Rebranding
Revised Rouge Rebranding
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Intricate Ethnic-Inspired Cola
Intricate Ethnic-Inspired Cola
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Wildlife Protective Containers
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High-Tech Precision Razors
High-Tech Precision Razors
The Remington Touch Control Trimmer Shaves with Accuracy
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Electro Collaboration Sodas
Electro Collaboration Sodas
Daft Punk x Coca Cola Electrifies Pop with a New Look
Repackaged Arcade Sodas
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'Space Invaders' VS 'Space Invader' Pits Retro Games Against Graffiti
Flat-Pack Shavers
Flat-Pack Shavers
The Carzor Razor is Designed to Let You Smooth Out Your Stubble in a Pinch
Kooky Caricature Cans
Kooky Caricature Cans
Greg Mike's POPSTARS AND COKEHEADS Series Displays Wacky Characters
Crystal-Studded Water Bottles
Crystal-Studded Water Bottles
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State-Smelling Scents
State-Smelling Scents
Baxter of California and Colette Bring You the Smell of California
Designer Period Protection
Designer Period Protection
Kotex Hires Patricia Field to Create Pretty Pads
Sophisticated Soda Bottles
Sophisticated Soda Bottles
Bassano Hard Soda Design Inspired by Italian Sodas from the 1920s
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Eco-Friendly Plant-Based Bottles
PepsiCo's Take on Coke's Green Bottles
Charitable Celebrity Water
Charitable Celebrity Water
The UNICEF Celebrity Tap Project Helps Those in Need of Clean Water
Color-Coded Packaging
Color-Coded Packaging
Keller Maurer Design Provides a Pallet of Color for Schloss Hohenkammer
Massive Shaving Murals
Massive Shaving Murals
Gillette Artistically Features The World's Biggest Shave
Sculpted Stache Campaigns
Sculpted Stache Campaigns
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Drink “Da Funk” With the New Daft Punk Coca-Cola Bottles
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New Gianfranco Ferre Coca-Cola Bottles are Extravagantly Limited
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Crystallized Soda Bottles
Johnny Rocket Diet Coke Sparkles with Swarovski Jewels
Slimming Beverage Makeovers
Slimming Beverage Makeovers
These Coca-Cola Concept Bottles Will Put Some Fizz in Your Summer
Designer Bottled Water
Designer Bottled Water
Missoni and San Pellegrino Make a Playfully-Patterend Bottle Label
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50 Examples of Creative Coca-Cola Branding
From Diet Coke Design Cans to Fried Coke
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Panda Period Ads
Panda Period Ads
The Kotex '28 Days' Campaign Shows Various Feminine Emotions
Organic Soda Bottles
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The Eco Coke Concept Has a Sweet Spot for the Environment
Filtering Water Bottles
Filtering Water Bottles
The Karim Rashid 'Bobble' Acts like a Portable Brita Container
play_circle_filled Eco Menstrual Innovations
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Diva Cup Gives Pads and Tampons the Green Boot
High-Speed Soda Cans
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David Neff Gets Hot Shots of Cool Cokes for This Shoot
35 Water Bottle Innovations
35 Water Bottle Innovations
From Eco Canteens to Bottled Water Baubles
Water Bottle Gardens
Water Bottle Gardens
Seeds in the Bottle Turns a Beverage Into a Mini Herb Garden
14 Eco-Friendly Bottles
14 Eco-Friendly Bottles
From Cardboard Canteens to Aluminum Beer Bottles
Water In A Box
Water In A Box
Sustainable Water Company Says It's Better For The Environment
DIY Sanitary Napkins
DIY Sanitary Napkins
Eco-Friendly Homemade Cloth Feminine Hygiene Products
play_circle_filled Marketing Water to Kids
Marketing Water to Kids
‘WAT-AAH!' is Jonas Brothers-Approved
Menstrual Chic
Menstrual Chic
Moxie Tampons
Designer Tampons
Designer Tampons
Luxury Personal Care Accessories
Designer Diet Coke
Designer Diet Coke
Roberto Cavalli Bottles
Ultra Luxurious H20
Ultra Luxurious H20
Fillico $100 Bottled Water
play_circle_filled Viral Tampon Ad
Viral Tampon Ad
So Good, It'll be More Than Your Hands Cheering
Diet Coke Design Cans
Diet Coke Design Cans
Inspired By Irish Designers
Eco-Friendly Periods
Eco-Friendly Periods
Organic Tampons