Gillette has enlisted the help of three stylish celebs to help launch its new Gillette Fusion ProGlide Styler. To celebrate the different facial hair styles, the male grooming brand is featuring male style icons André 3000 Benjamin, Gael García Bernal and Adrien Brody in its new campaign. These three men, who are being referred to as the 'Masters of Style,' will appear in Gillette's upcoming print and TV ads and digital media.
The Gillette Fusion ProGlide Styler is an innovative 3-in-1 grooming tool that helps men simplify the process of shaving and grooming by combining a trimmer, razor and scissors into one convenient, easy-to-use tool. According to the company, the Gillette Fusion ProGlide Styler -- which will retail for $19.99 USD -- helps men "trim evenly, shave closely and edge accurately."
Key Themes Behind This Trend
- Celebrity Endorsements in Grooming Campaigns
- Opportunity for grooming brands to collaborate with stylish celebrities to promote their products.
- All-in-one Grooming Tools
- Disruptive innovation opportunity to create multi-purpose grooming tools that combine convenience and functionality.
- Digital Marketing for Male Grooming Brands
- Potential for grooming brands to utilize digital media and platforms to reach a wider audience.
Where This Applies
- Male Grooming
- Disruption in the male grooming industry with innovative grooming tools and celebrity endorsements.
- Celebrity Brand Collaborations
- Opportunity for celebrities to collaborate with grooming brands to promote products and reach their fan base.
- Digital Advertising and Marketing
- Disruptive innovation in digital marketing strategies for male grooming brands to engage with consumers.
