Virtual applications enhance the museum experience
Implications - Gone are the days of basic audio tours, guided tours and squinting to read the little placards associated with individual exhibits. Today, more and more museums are going virtual, offering special iPad apps to give digital consumers more integrated and interactive tours. Some "museums" don't even have physical locations, which is the case for Vogue's fashion archive and Valentino's 3D virtual exhibit. Nonetheless, providing a digital tour captures the attention of the tech-savvy consumer while also offering in-depth information and access to other resources, thereby enhancing the entire experience.
Trend Themes
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Virtual Merchandising — Museums are going virtual with special iPad applications and 3D virtual exhibitions that enhance visitors' experience with interactive tours, digital archives, and catalogs.
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Digital Museums — Digital museums, like the Adobe Museum of Digital Media, are preserving cutting-edge designs and presenting them through a virtual platform, showcasing the progress of digital media's evolution over time.
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Interactive Exhibits — Museums are enlisting the help of game consoles, like Nintendo's 3DS, to enhance engaging customer experience. Visitors can choose themed tours, navigate through the exhibits, and find information through interactive applications on smartphones or tablets.
Industry Implications
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Technology — Innovation opportunities lie in developing virtual exhibitions, creating interactive museum applications, and enhancing digital archives to offer accessible and enhanced access to museum collections.
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Fashion — Fashion businesses could create digital archives, virtual exhibits or catalogs and stylish interfaces for fashion lovers to explore galleries, get information, and stay up-to-date on the latest designs and trends.
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Education — Potential disruptive innovation opportunities for businesses lie in exploring virtual classrooms and creating virtual exhibition experiences for educational purposes to enhance the learning experience of students.
5 Featured, 41 Examples:
1,095,747 Total Clicks
Date Range:
Jun 11 — Jan 12
Trending:
Mild
Consumer Insight Topics:
