Category
Tech
Delegated Interfaces
2.6
Trend score
Trend
What is the Exhibit Tech trend?
Exhibit Tech: Gone are the days of basic audio tours, guided tours and squinting to read the little placards associated with individual exhibits. Today, more and more museums are going virtual, offering special iPad apps to give digital consumers more integrated and interactive tours. Some "museums" don't even have physical locations, which is the case for Vogue's fashion archive and Valentino's 3D virtual exhibit. Nonetheless, providing a digital tour captures the attention of the tech-savvy consumer while also offering in-depth information and access to other resources, thereby enhancing the entire experience.
Trend themes
Themes within the Exhibit Tech trend
Three behaviours holding the trend together01
Virtual Merchandising
Museums are going virtual with special iPad applications and 3D virtual exhibitions that enhance visitors' experience with interactive tours, digital archives, and catalogs.
02
Digital Museums
Digital museums, like the Adobe Museum of Digital Media, are preserving cutting-edge designs and presenting them through a virtual platform, showcasing the progress of digital media's evolution over time.
03
Interactive Exhibits
Museums are enlisting the help of game consoles, like Nintendo's 3DS, to enhance engaging customer experience. Visitors can choose themed tours, navigate through the exhibits, and find information through interactive applications on smartphones or tablets.
Industry implications
What the Exhibit Tech trend means for industry
Where the trend changes the playbookFor
Technology
Innovation opportunities lie in developing virtual exhibitions, creating interactive museum applications, and enhancing digital archives to offer accessible and enhanced access to museum collections.
For
Fashion
Fashion businesses could create digital archives, virtual exhibits or catalogs and stylish interfaces for fashion lovers to explore galleries, get information, and stay up-to-date on the latest designs and trends.
For
Education
Potential disruptive innovation opportunities for businesses lie in exploring virtual classrooms and creating virtual exhibition experiences for educational purposes to enhance the learning experience of students.
Trend signals
Trend signals for Exhibit Tech
Trend score 2.6 out of 10, from popularity 40%, activity 31%, freshness 8%.
Popularity40%
Activity31%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Exhibit Tech trend
5 featured examples from Jun 16 to Dec 21, 2011CategoryPop Culture
Virtual Fashion Bible Collections
Vogue Archive Will Cost You $1,575 to Access
Fashion publishers can leverage virtual archives to offer premium access and enhance their value proposition.
CategoryArt & Design
Virtual Visual Galleries
The Adobe Museum of Digital Media Honors Talented Digital Work
Art and design industries can leverage virtual galleries to exhibit and promote digital works, expanding their reach and engagement.
CategoryFashion
Fashion Legend 3D Exhibits
Valentino Garavani Virtual Musuem is Dedicated to the Designer's Career
Fashion brands can leverage virtual technology to enhance brand storytelling and engage with consumers in a new way.
CategoryTech
Interactive Museum Experiences
The Louvre and Nintendo Team Up to Enhance Exhibits
The collaboration between The Louvre and Nintendo presents disruptive innovation opportunities for the gaming industry to expand into the realm of cultural and educational experie…
CategoryTech
Handheld Museum Tours
Get Virtually Cultured In a Snap with the Gagosian Gallery iPad App
Museums and galleries can leverage digital tools and apps to increase accessibility, engagement, and revenue among art enthusiasts and cultural tourists.
