If you want to be able to access every issue of Vogue since 1892 (that's 119 years of fashion!), you can do so by becoming a member of the Vogue Archive, a virtual storehouse of all the issues the fashion publication has ever published.
Comprising every single Vogue issue and all of the advertisements the magazine has ever run, the Vogue Archive, as Styleite points out, is an incredible way to view fashion history. The Vogue Archive even allows you to sort what you want to see by garments, designers and colors. However, all this fashion will cost you: an individual membership is $1,575 for one year of access.
The good news is that if you're already a Vogue subscriber, you'll get limited access to the Vogue Archive in 2012, and if you're a student or browsing databases through a library, the archive will be available through ProQuest, the online research database.
Why This Trend Is Growing
- Virtual Fashion Archive
- Creating virtual archives of fashion magazines provides convenient access to fashion history.
- Fashion Database Sorting
- Developing sorting features for fashion databases allows users to search by garments, designers, and colors.
- Subscription Membership Models
- Implementing subscription-based membership models for accessing exclusive fashion content can generate revenue.
Industries Being Reshaped
- Fashion Publishing
- Fashion publishers can leverage virtual archives to offer premium access and enhance their value proposition.
- Digital Database Platforms
- Developing digital platforms with sorting capabilities for fashion databases opens opportunities for innovation in the industry.
- Online Subscription Services
- Creating online subscription services that provide access to exclusive fashion content can disrupt the traditional fashion consumption model.
