Runaway Bride Ads

The TAM Airlines Check-In Campaign Shows the Importance of Smooth Departures

If you've ever felt the pain of a grueling long check-in at an airport, these TAM Airlines check-in ads will definitely speak to you. Featuring simple illustrations with solid backgrounds, the images send their messages clearly.

Created by advertising agency TBWA/Frederick in Santiago de Chile, Chile, the TAM Airlines check-in advertisements all depict people running after the flights they've just missed. Advertising checking in online, the images clearly demonstrate the importance of this through humor. The campaign is geared towards people of all walks of life. Especially if you're a runaway bride, you need a fast getaway after standing someone up at the alter.

Perfect for modern-age flyers, these TAM Airlines Check in ads show the importance of a smoother experience all around.

Fast Check-in
Creating a faster and smoother check-in process for airlines through online and mobile check-in options.
Humorous Advertising
Using humor in advertising campaigns to engage with customers and promote a brand message effectively.
Illustrated Ads
Designing creative and visually appealing ads with simple illustrations and solid backgrounds to convey a message effectively.

Industries Being Reshaped

Airline Industry
Improving the check-in process in the airline industry to provide a better customer experience and increase operational efficiency.
Marketing Industry
Developing unique and humorous marketing campaigns using unconventional approaches to attract and retain customers.
Graphic Design Industry
Creating visually appealing and eye-catching graphic designs that convey a message in a simple and effective way.
SCORE
3.1 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, South America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 24%
Activity 61%
Freshness 8%

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