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Blasphemous Branding

Religious references push the buttons of consumer shock

Implications - When it comes to shock value, some brands are upping the ante with campaigns and branded merchandise focused on religious themes. This level of shockvertising may border on offensive for some, but in a market populated by desensitized consumers, typical attempts at creating shock just don’t cut it. The brand must disturb, even to the point of upset, to make a point—and religion undeniably provides an avenue.
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 52 Examples:
1,204,640 Total Clicks
Date Range:
Mar 10 — Jan 11
Trending:
Hot

Featured Examples

Anti-Religious Posters
Anti-Religious Posters
'Blasphemous' Campaign by Muckmouth
The 'Blasphemous' campaign by Muckmouth advertising agency collaborated with Eshe Streatwear in spreading the message that "Religion is Garbage." The campaign includes four posters plastered all over New… MORE
Cultish Lingerie Lookbooks
Cultish Lingerie Lookbooks
The Lake & Stars Lookbook Makes it a Ritual to Wear Pretty Panties
The Lake & Stars lookbook are pages of lingerie wearing models in cult-like scenes while performing rituals. The models prance around in circles, get baptized and do witchcraft while wearing skimpy bras,… MORE
Haute Occult Campaigns
Haute Occult Campaigns
Tom Hines Photographs for the Lake & Stars Ritualize Campaign
The Lakes & Stars Ritualize campaign is a creepy couture collection of photographs depicting hot female models encountering "intimate rituals." Considering that Lakes & Stars is a lingerie designer, the… MORE
Religious Gamer Recreations
Religious Gamer Recreations
Kordian Lewandowskiego's 'Game Over' is Inspired by La Pieta
Devout Christians may see the 'Game Over' statue as sacrilegious, but I see it as a gamer masterpiece. Mario Brothers is a religion of its own, wouldn't you agree? I was lucky enough to see Michelangelo's… MORE
Haute Couture Religious Figures
Haute Couture Religious Figures
The Virgin Mary Louis Vuitton Statue Mixes Fashion and Religion
The devil wears Prada, but Virgin Mary wears Louis Vuitton. Francesco De Molfetta is the creator and the one who came up with the Virgin Mary Louis Vuitton statue. Combining a well-known luxury designer… MORE
Unconventional Religious Branding
Unconventional Religious Branding
The One Community Church Adopts Non-Religious Exterior
The One Community Church's approach to encouraging more followers is incredibly innovative. Shedding the traditional look and feel of the church, the One Community Church has adopted a much more modern… MORE

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