Category
Lifestyle
Assisted Choices
Trend cluster
Category
Blasphemous
Branding
Religious references push the buttons of consumer shock.
5.3
Trend score
Trend
What is the Blasphemous Branding trend?
Blasphemous Branding: When it comes to shock value, some brands are upping the ante with campaigns and branded merchandise focused on religious themes. This level of shockvertising may border on offensive for some, but in a market populated by desensitized consumers, typical attempts at creating shock just don’t cut it. The brand must disturb, even to the point of upset, to make a point—and religion undeniably provides an avenue.
Trend themes
Themes within the Blasphemous Branding trend
Three behaviours holding the trend together01
Religious Shockvertising
Major brands and campaigns are using religious references to create shock value and to appeal to desensitized consumers.
02
Unconventional Branding Approach
Brands are shedding traditional branding approaches to appeal to non-traditional audiences.
03
Haute Occult Campaigns
Haute fashion is increasingly using occult and taboo imagery to create memorable and edgy marketing campaigns.
Industry implications
What the Blasphemous Branding trend means for industry
Where the trend changes the playbookFor
Fashion Industry
Haute fashion is increasingly using controversial and taboo imagery to create edgy marketing campaigns.
For
Advertising Industry
Ad campaigns are turning to the use of religious, taboo, and controversial imagery to appeal to desensitized consumers and create memorable campaigns.
For
Religious Institutions
Religious institutions are needing to adapt to changing demographics and appeal to non-traditional audiences.
Trend signals
Trend signals for Blasphemous Branding
Trend score 5.3 out of 10, from popularity 74%, activity 76%, freshness 8%.
Popularity74%
Activity76%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Blasphemous Branding trend
6 featured examples from Mar 24 to Nov 2, 2010CategorySocial Good
Anti-Religious Posters
'Blasphemous' Campaign by Muckmouth
Opportunity for advertising agencies to create disruptive campaigns that challenge societal norms.
CategoryNaughty
Cultish Lingerie Lookbooks
The Lake & Stars Lookbook Makes it a Ritual to Wear Pretty Panties
Brands can use unique marketing strategies and incorporate symbolic or ritualistic elements to build deeper connections with customers and generate buzz.
CategoryNaughty
Haute Occult Campaigns
Tom Hines Photographs for the Lake & Stars Ritualize Campaign
Opportunity for lingerie and clothing brands to experiment with unconventional and provocative marketing campaigns.
CategoryPop Culture
Religious Gamer Recreations
Kordian Lewandowskiego's 'Game Over' is Inspired by La Pieta
Opportunity for the art industry to embrace the convergence of religious and gaming themes, creating new and appealing artworks.
CategorySocial Good
Haute Couture Religious Figures
The Virgin Mary Louis Vuitton Statue Mixes Fashion and Religion
Artists and sculptors can explore the fusion of fashion and religion, creating avant-garde pieces that challenge conventional notions of religious art.
CategoryArt & Design
Unconventional Religious Branding
The One Community Church Adopts Non-Religious Exterior
Religious organizations can take advantage of innovative branding techniques to attract new and diverse followers.
