Religious references push the buttons of consumer shock
Implications - When it comes to shock value, some brands are upping the ante with campaigns and branded merchandise focused on religious themes. This level of shockvertising may border on offensive for some, but in a market populated by desensitized consumers, typical attempts at creating shock just don’t cut it. The brand must disturb, even to the point of upset, to make a point—and religion undeniably provides an avenue.
Trend Themes
1. Religious Shockvertising - Major brands and campaigns are using religious references to create shock value and to appeal to desensitized consumers.
2. Unconventional Branding Approach - Brands are shedding traditional branding approaches to appeal to non-traditional audiences.
3. Haute Occult Campaigns - Haute fashion is increasingly using occult and taboo imagery to create memorable and edgy marketing campaigns.
Industry Implications
1. Fashion Industry - Haute fashion is increasingly using controversial and taboo imagery to create edgy marketing campaigns.
2. Advertising Industry - Ad campaigns are turning to the use of religious, taboo, and controversial imagery to appeal to desensitized consumers and create memorable campaigns.
3. Religious Institutions - Religious institutions are needing to adapt to changing demographics and appeal to non-traditional audiences.
6 Featured, 52 Examples:
1,312,239 Total Clicks
Date Range:
Mar 10 — Jan 11
Trending:
Hot
Consumer Insight Topics:
