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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,249 more

Printeractive

Creative advertisers infuse print ads with interactive qualities

Implications - Some argue that print is a dead medium, but advertisers creating interactive, consumer-engaging print ads beg to differ. Truly creative ad agencies are making their paper print ads interactive, including elements like foldable merchandise and QR codes. Brands are able to better create top-of-mind awareness as consumers receive tangible takeaways that maximize engagement.
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 61 Examples:
1,872,928 Total Clicks
Date Range:
Jul 10 — Jan 11
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Chesty Company Promotions
Chesty Company Promotions
The Dr. Kiprov Plastic Surgery Business Cards Get Bustier
The Demner, Merlicek & Bergmann agency has cleverly designed these plastic surgery business cards for Dr. Hajnal Kiprov. Judging by these handouts, breast implants are clearly the surgeon's specialty,… MORE
Phallic Congratulatory Cards
Phallic Congratulatory Cards
'It's a Boy' Direct Mail Piece Places Infantile Private Parts
The 'It's a Boy' direct mail piece may make a few people a little uncomfortable; however, there is no denying the great use of medium with this promotional item. The piece plays on the concept of your… MORE
Upcycled Advertisement Footwear
Upcycled Advertisement Footwear
The Jimmy Tomczak 'Paper Feet' are Made from Old Billboards
'Paper Feet' is a new line of footwear from barefoot enthusiast and entrepreneur Jimmy Tomczak. The Michigan-based designer has designed 'Paper Feet' as a way to let people walk barefoot without having… MORE
play_circle_filled Pinhole Polaroids
Pinhole Polaroids
Take Old School Pictures with the Cardboard 'Flutter in Pinhole' Camera
If you're one of those individuals who miss the days of the Polaroid, then you'll love the Polaroid concept called the 'Flutter in Pinhole' camera. Inspired by the now-vintage Polaroid camera, the Pinhole… MORE
Interactive Print PSAs
Interactive Print PSAs
As You Read the Ice Age Publication, You Destroy a Polar Bear's Habitat
The Ice Age Publication design from Changzhi Lee is quite a clever one. Created in the shape of an iceberg, the Ice Age Publication pamphlet is actually read by destroying the iceberg, thereby ruining… MORE
Foldable Bike Ads
Foldable Bike Ads
Foldable Rodalink Bicycles Get an Interactive Campaign
Foldable Rodalink bicycles are being advertised on foldable paper as a way to attract new customers to the idea of buying a convertible bike. The Indonesian company launched this campaign to show potential… MORE
Jail-Bound Branding
Jail-Bound Branding
Criminal Defense Lawyer Paul Redrup Puts His Profile Behind Bars
Defense lawyer Paul Redrup understands that interactive business cards are the best way to captivate clients. By placing his business card within a case made to resemble the bars of a jail cell, Paul Redrup… MORE

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