'It's a Boy' Direct Mail Piece Places Infantile Private Parts
Armida Ascano — November 24, 2010 — Naughty
References: adsoftheworld & adsoftheworld
The 'It's a Boy' direct mail piece may make a few people a little uncomfortable; however, there is no denying the great use of medium with this promotional item. The piece plays on the concept of your baby's private parts, leaving a conveniently placed hole for the recipient's finger to go through.
The piece boasts an astonishingly simple, yet effective execution and concept. The 'It's a Boy' direct mail piece makes its point in the most straightforward way possible.
The piece boasts an astonishingly simple, yet effective execution and concept. The 'It's a Boy' direct mail piece makes its point in the most straightforward way possible.
Trend Themes
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Controversial Marketing — Phallic Congratulatory Cards can be seen as a controversial marketing strategy, but it sure grabs people's attention.
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Direct Mail Innovations — The 'It's a Boy' direct mail piece is a unique and memorable way to promote and market a product or service.
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Humorous Advertising — The use of humor is a great way to make a brand more relatable and memorable.
Industry Implications
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Advertising — Phallic Congratulatory Cards are a new way to grab the audience's attention and bring brand awareness.
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Direct Mail Marketing — The 'It's a Boy' direct mail piece shows the importance of creativity and innovation in direct mail marketing.
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Greeting Card — This kind of marketing strategy can open new ways of greeting cards and gifts to the market.
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