While technology has revolutionized the toy industry and changed the way the kids of today play -- when compared to kids just a decade or two ago -- rideable toys continue to be a popular line of toys that seem like they will never go away. The appeal of rideable toys such as toy cars and bikes is that they allow kids to experience things that only grown-ups do.
Toy manufacturers have gotten increasingly creative when coming up with rideable toys for kids. The ubiquitous toy car and rocking horse have evolved considerably, with new technologies and designs being incorporated to bring these classic rideable toys into the 21st century. Toymakers have also found ways to turn boring household items and appliances into rideable toys.
SCORE
4.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Millennial
- Gen X
- Gen Z (primary audience)
- Gen Alpha (primary audience)
POPULARITY
Popularity 76%
Activity 60%
Freshness 8%
