Modernist Metal Rocking Horses

The Blooey Hobbel Takes Inspiration from Industrial Rationality

Some people might argue that stark modernist furnishings wouldn't suit the adaptable and comfortable family home. Regardless, the Blooey Hobbel was influenced by the manufacturing and the industrial aesthetic of early to mid-20th century movables, producing a successful swaying seat for kids.

Its hard metallic form means that it probably isn't ideal for very young children, granted. Its frills-free and streamlined structure would be much more appealing to older kids anyway. Bent from tubular steel, the simplified and skeletal shape was a concept that came out of inspiration from objects like the sophisticated Marcel Breuer Club Chair.

To make the Blooey Hobbel a little more youngster-friendly, designers Remko Verhaagen and Stephen Boom applied a range of bright colors to the oscillating playthings.

Modernist Furnishings in Children's Toys
The use of industrial design in the Blooey Hobbel presents opportunities for other modernist-inspired furnishings to be adapted for children's toys.
Colorful Industrial Design
Blooey Hobbel's designers successfully applied bright colors to industrial design, presenting possibilities for other products to add color to stark modernist furnishings.
Skeletal Design for Child's Play
The success of the simplified skeletal design in Blooey Hobbel opens doors for more minimalistic and streamlined designs in children's toys.

Sectors Adopting This

Furniture
The Blooey Hobbel's roots in industrial design present an opportunity for furniture companies to explore modernist-inspired children's furnishings.
Toys and Games
The Blooey Hobbel's success presents opportunities for toy companies to incorporate industrial design and minimalistic concepts into their products.
Design Services
The Blooey Hobbel's use of color and industrial design presents an opportunity for design companies to focus on creating modernist and colorful toys and furnishings.
SCORE
3.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Millennial
  • Gen Alpha (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 52%
Activity 32%
Freshness 8%

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