Much like many other car companies, BMW has a lifestyle division within the company and some of the products they release include clothes, cups and bicycles like the BMW Kidsbike.
While you're probably not going to get your 2-year-old a BMW any time soon, they can still enjoy the brand's bicycle. This can initially function as a running bike so that the children can get used to steering and braking. When they're ready for the real thing, parents can install the pedals and chain that comes with the bike for the actual riding experience. As for the design itself, the BMW Kidsbike boasts an orange frame with a contrasting black seat and metal handlebars.
The holiday season is creeping up slowly, so if you're looking for a gift for a kid, this is a great option.
Why This Trend Is Growing
- Luxury Kids Products
- The trend of creating high-end products for children will continue, creating an opportunity for luxury brands to expand their offerings.
- Functional Kids Products
- There is an opportunity to create products that are both fun and functional for kids, such as the BMW Kidsbike, which serves both as a running bike and a traditional bike.
- Branded Kids Products
- Companies can expand their brand recognition and loyalty by creating products targeted towards kids, such as the BMW Kidsbike, which introduces children to the BMW brand at an early age.
Industries Being Reshaped
- Luxury Goods
- The luxury goods industry can expand their product offerings to include items for children, such as high-end bicycles and clothing.
- Toy and Game Manufacturing
- Toy and game manufacturers can create products that emphasize both fun and functionality, such as the BMW Kidsbike that acts as both a running bike and traditional bike.
- Automotive Industry
- Automotive companies can create lifestyle divisions that produce branded products targeted towards children, like the BMW Kidsbike, to expand brand loyalty and recognition from a young age.
