Category
Lifestyle
Assisted Choices
Trend cluster
Category
Staged
Fashion
Crazy catwalks and theatrical shows take fashion marketing to new heights.
4.1
Trend score
Trend
What is the Staged Fashion trend?
Staged Fashion: The fashion show is where buyers get their first experience of a designer, making it one of fashion’s most important marketing channels. To really stay in buyers’ minds, designers are focusing their efforts on attention-grabbing—if not completely bizarre—production and theatrics. Now, the “bigger” the show, the better, and the runway is becoming a stage where anything and everything can happen.
Trend themes
Themes within the Staged Fashion trend
Three behaviours holding the trend together01
Spectacle Fashion Shows
Designers are focusing on outlandish production, using unconventional venues and methods to make their shows bigger and bolder for greater impact.
02
Innovative Venue Shows
Fashion shows are being held in unusual or unexpected locations, providing new opportunities for event planning and brand promotion.
03
Interactive Fashion Shows
Fashion shows are moving towards interactive and immersive experiences, using technology and creative methods for audience engagement.
Industry implications
What the Staged Fashion trend means for industry
Where the trend changes the playbookFor
Event Planning
As fashion shows move towards unconventional venues and spectacle shows, event planners can capitalize on this trend by brainstorming new venue ideas and production concepts.
For
Fashion Design
The focus on spectacle and creativity in fashion shows provides an opportunity for designers to experiment with new techniques and styles.
For
Marketing and Advertising
Interactive and immersive fashion shows present innovative opportunities for marketing and advertising campaigns that engage and excite consumers.
Trend signals
Trend signals for Staged Fashion
Trend score 4.1 out of 10, from popularity 56%, activity 58%, freshness 8%.
Popularity56%
Activity58%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Staged Fashion trend
8 featured examples from Mar 2, 2010 to Jan 8, 2011CategoryAutos
Sculptural Fashion Shows
Calvin Klein and Jurgen Mayer H Mix Art & Style in Berlin
The fashion design industry can leverage sculptural fashion shows to push the boundaries of creativity and create memorable brand experiences.
CategoryFashion
Submerged Fashion Shows
Park Sul-Nyeo Showcases his Dress Collection Under Water
Fashion brands can leverage underwater fashion shows to stand out in a crowded market and capture the attention of consumers.
CategoryFashion
Glacial Catwalks
The Chanel AW10 Fashion Show Prepares for Another Ice Age
The fashion industry can explore creative ways to showcase their collections and create memorable experiences for audiences.
CategoryPop Culture
Double-Parked Designer Shows
A Chelsea Parking Garage Was Siki Im's Choice Runway
Fashion industry players can disrupt the traditional runway format and leverage unconventional venues to showcase their collections and resonate with millennial and Gen Z customer…
CategoryLuxury
Virtual 3D Catwalks
Burbury Invites a Global Audience to Their VIP Show
The fashion industry can leverage virtual reality technology to revolutionize the way fashion shows are presented and experienced, attracting a wider audience and increasing brand…
CategoryMarketing
Communal Fashion Shows
The threeASFOUR Chinatown Presentation in NYC Welcomed Onlookers
The fashion industry must adapt to changing consumer needs and embrace inclusivity to stay relevant
CategoryPop Culture
Steeple-Scaling Runways
The 2010 High Street Fashion Week Goes Vertical
Disruptive innovation opportunity: Incorporating unconventional runway concepts to create unique experiences, generating buzz and attracting new customers.
CategoryMarketing
Facade Fashion Shows
Ralph Lauren 4D Experience Stuns Onlookers with Projections
Fashion retailers can leverage projection mapping advertising to create captivating and memorable brand experiences in physical stores or showrooms.
