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Park Sul-Nyeo Showcases his Dress Collection Under Water

 - Sep 2, 2010   Updated: Jun 9 2011
References: huffingtonpost & nylonmag
Instead of a typical fashion show with models walking down a runway, designer Park Sul-Nyeo decided to hold his stage in an aquarium. 

The fashion show featured models performing acrobatic dances underwater, dressed in Park Sul-Nyeo's traditional Korean dresses. In the aquarium, the dresses looked beautiful as each silky garment flowed smoothly through the water, with the light shining down perfectly against the bright, colorful designs.

Implications - In today's Web-integrated society, one of the best ways a brand can garner exposure for their product or line is by creating an outlandish publicity stunt. By establishing itself as a company that doesn't take itself too seriously, brands can draw attention from the media, their fans, and outsiders.