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Glacial Catwalks

The Chanel AW10 Fashion Show Prepares for Another Ice Age

— March 16, 2010 — Fashion
Karl Lagerfeld is known not only for his impeccable style and fashion designs, but also for his eccentricities, and nothing proves that more than the Chanel AW10 fashion show. Although for decades otherworldly creations have strutted down catwalks around the world, this time the Chanel catwalk itself was the talk of town.

Inspired by the Ice Hotel in Sweden, Lagerfeld had a 265-ton glacier imported into Paris for the Chanel AW10 fashion show. Thirty-five ice sculptors and six days later, The Grand Palais saw its first iceberg ever. Not surprisingly, however, the fashions held their own against the awesome glacial spectacle.
Trend Themes
1. Ice-inspired Fashion Shows - Collaborating with natural elements like ice can create a unique and captivating runway experience.
2. Experiential Catwalks - Fashion shows incorporating unconventional venues or installations can generate buzz and excitement among attendees.
3. Eccentric Fashion Presentations - Designers embracing eccentricities in their runway shows can differentiate their brand and attract attention.
Industry Implications
1. Fashion - The fashion industry can explore creative ways to showcase their collections and create memorable experiences for audiences.
2. Event Planning - Event planners can tap into the trend of unconventional runway setups to create unique and memorable fashion events.
3. Hospitality - Hotels or venues with unique features like ice sculptures or themed atmospheres can attract fashion brands looking for distinctive show locations.
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