Virtual interactivity is changing the traditional purchasing experience
Implications - The way we shop is undergoing a radical change, as retailers incorporate augmented reality by infusing traditional services with a virtual twist. The augmented reality shopping experience creates an increased ability to test out products and locate places to buy specific items, which may cause a shift in buyer behavior as the physical aspect of shopping becomes increasingly unnecessary.
Trend Themes
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Augmented Reality in Retail — As retailers use AR to infuse traditional shopping services with a virtual twist, there is a disruption opportunity for brands to enhance the overall consumer shopping experience.
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Virtual Fitting Rooms — Augmented reality fitting rooms are becoming more popular and are disrupting traditional shopping experiences, providing consumers with virtual ways to try on clothing.
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Virtual Reality in Entertainment — The use of mixed reality technologies, like AR, are changing the way people shop for products and leisure experiences, and businesses need to provide new technology-based experiences to stay ahead of trends.
Industry Implications
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Retail — Retailers are using augmented reality to enhance customer experiences and optimize sales by letting customers see products in a simulated environment.
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Entertainment — The use of augmented reality and the integration of mixed reality technologies are creating opportunities for new and innovative entertainment experiences.
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Marketing — As businesses integrate augmented reality into their marketing campaigns and products, augmented reality marketing is disrupting traditional advertising methods by providing more interactive and engaging experiences.
8 Featured, 66 Examples:
971,956 Total Clicks
Date Range:
Nov 09 — Dec 10
Trending:
Warm
Consumer Insight Topics:
