Brands gain instant memorability through larger-than-life ambient ads
Implications - Bigger may be better, at least when it comes to brand awareness. A grandiose, ambient advertisement or oversized installation is a surefire way to capture attention and create instant brand recognition. Further, its immense size affords the ability to communicate a memorable message or a strong statement without the use of copy.
Trend Themes
1. Gigantic Ambient Ads - Brands leverage oversized installations for instant memorability and brand recognition.
2. Oversized Designer Installations - Designer stores use gigantic installations to create an unforgettable retail experience.
3. Monstrous Marketing - Brands create gigantic marketing campaigns, products, or ads to grab the attention of consumers.
Industry Implications
1. Advertising Industry - The advertising industry can use the trend of gigantic ambient ads to create memorable brand experiences.
2. Fashion Industry - The fashion industry can use oversized designer installations to create unique and unforgettable retail experiences.
3. Fast Food Industry - The fast food industry can use the trend of monstrous marketing to appeal to consumers who prioritize indulgence over health and wellness.
6 Featured, 52 Examples:
554,253 Total Clicks
Date Range:
May 10 — Jan 11
Trending:
Warm
Consumer Insight Topics:
