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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,236 more

Elephantine Publicity

Brands gain instant memorability through larger-than-life ambient ads

Implications - Bigger may be better, at least when it comes to brand awareness. A grandiose, ambient advertisement or oversized installation is a surefire way to capture attention and create instant brand recognition. Further, its immense size affords the ability to communicate a memorable message or a strong statement without the use of copy.
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 52 Examples:
494,765 Total Clicks
Date Range:
May 10 — Jan 11
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Polo Shirt Self-Portraits
Polo Shirt Self-Portraits
The Van Gogh Mosaic from Onward Kashiyama Co. is a Preppy Piece of Art
Onward Kashiyama Co. has recreated Vincent Van Gogh’s famous self-portrait using 2,070 polo shirts of 24 different colors. Prepsters are losing their minds right about now. The gigantic self-portrait… MORE
Record-Breaking Chicken Buckets
Record-Breaking Chicken Buckets
The KFC Gigantic Bucket of Chicken Weighs Over a Ton
Citizens of Louisville were treated to an artery-clogging treat as KFC debuted a gigantic bucket of chicken. This bucket of chicken was made to celebrate the 70th anniversary of KFC and to reclaim the… MORE
Monstrous iPhone Ads
Monstrous iPhone Ads
The World's Biggest iPhone Formed from 56 iPads
How's this for size? This monstrous design is by far the world's biggest iPhone. Taking a closer look at it, however, you'll see that it is actually 56 iPads put together to form a sleek cellular phone.… MORE
iPhone Turnstiles
iPhone Turnstiles
Tokyo Subway Entrance is Turned into a Gigantic iPhone Ad
Now this is a way to get attention: This gigantic iPhone ad has been placed in the Tokyo subway on the turnstile. The massive iPhone is obviously not real, but it still looks pretty cool. Apple goes… MORE
Oversized Designer Installations
Oversized Designer Installations
The Hermes Kellydoscope Bag Set-Up Will Draw Plenty of Attention
In the ‘Wonder Room,' Selfridges' London-based concept store, this giant Hermes Kellydoscope bag is being displayed until the end of the month. The giant bag is made of the same materials as its regular-sized… MORE
Colossal Cholesterol Meals
Colossal Cholesterol Meals
The McDonald's Massive McMuffin Campaign is a Fast Food Frenzy
The McDonald's Massive McMuffin campaign consists of awesome ambient ads of literally epic proportions. The campaign calls for gigantic bags of Mickey D's meals, particularly breakfast, placed in random… MORE

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