The McDonald's Massive McMuffin campaign consists of awesome ambient ads of literally epic proportions. The campaign calls for gigantic bags of Mickey D's meals, particularly breakfast, placed in random locations.
The bags of what is presumably a monstrous McMuffin stand at around 4 feet, making for one intimidating breakfast sandwich. Essentially, the Massive McMuffin campaign is yet another ingenious creation by mega ad agency DDB.
Implications - A nice group of consumers exists that has defined itself in opposition to the green and healthy living movement. These consumers care only about appeasing their impulses. One example of this is the KFC double down burger. Companies will find success by creating products for these consumers.
Sleek Fast Food Redesigns
20 Crazy McDonalds Finds
Fast Food Searchlights
Movie Icon Food Ads
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.