Vatican Urinals

Clean the Sky - Positive Eco Trends & Breakthroughs

Holy Pee

— March 26, 2008 — Social Good
Is this for real? If I were a male of the species, there's no way I would be able to use these things. As the guy at weird things puts it: "It would be like pissing on the Virgin Mary all the time. So sick."

Implications - Today's curious consumer has information of all types available at their fingertips; thus, many are literally losing their religions. As a result, religion no longer means what it once did, and is slowly morphing into a part of pop culture as opposed to a sacred faith. Companies who are comfortable using religious imagery will thus seem very avant-garde and utterly rebellious.

Trend Themes

  1. Religion in Pop Culture — Companies can capitalize on the evolving definition of religion by using religious imagery in a rebellious and avant-garde manner.
  2. Curious Consumer Information — Businesses can cater to the curious consumer by providing easy access to various types of information.
  3. Losing Faith in Religion — As more individuals question and distance themselves from traditional religious practices, opportunities arise for businesses to offer alternative spiritual experiences.

Industry Implications

  1. Advertising and Marketing — Advertising agencies can help brands incorporate religious imagery in their campaigns to appeal to the avant-garde consumer.
  2. Technology and Media — Tech companies can develop platforms and tools that provide access to diverse information and cater to the curiosity of consumers.
  3. Wellness and Alternative Spirituality — Businesses offering alternative spiritual practices can attract individuals seeking new ways to fulfill their spiritual needs apart from traditional religion.
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