The Lakes & Stars Ritualize campaign is a creepy couture collection of photographs depicting hot female models encountering "intimate rituals." Considering that Lakes & Stars is a lingerie designer, the semi-nudity in this campaign is less surprising.
The outlandishly imaginative Lakes & Stars Ritualize campaign manages to maintain a macabre feel while successfully displaying the pieces from the line. Check out the featured gallery for a peek.
Implications - Society has become overwhelmingly saturated with advertisements, causing consumers to become desensitized to them. However, advertisements that now catch the attention of potential consumers are those that contain shocking or taboo imagery, making them memorable. Companies can incorporate these elements into their marketing campaigns to appeal to a wider market.