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Cartooned Street Fixtures

Super Mario Fire Hydrants Bring a Burst of Geek to the Street

— July 29, 2009 — Art & Design
Street art has been taken to another level, with this customized fire hydrant. The hydrant was painted with Super Mario on it, complete from head to toe; his legs are even separated to show his powerful stance.

Although this fire hydrant is all done up, it is definitely not complete without Mario’s sidekick Luigi.

Just check out how cute his big, extending ears look! I wonder how many other fire hydrants have been customized like this.
Trend Themes
1. Customized Street Fixtures - The trend of customized street fixtures provides an opportunity for disruptive innovation in street design and urban aesthetics.
2. Geek Culture Street Art - The trend of incorporating geek culture into street art creates opportunities for brand collaborations and targeted advertising.
3. Interactive Public Art - The trend of interactive public art offers opportunities for experiential marketing and community engagement.
Industry Implications
1. Street Design and Urban Planning - The street design and urban planning industry can leverage customized street fixtures to improve city aesthetic and brand identity.
2. Marketing and Advertising - Marketing and advertising professionals can leverage geek culture street art as a new medium for targeted advertising initiatives.
3. Public Art - The public art industry can leverage the trend of interactive public art to create opportunities for community engagement and experiential marketing initiatives.
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