The Calvin Klein Envy Fall 2010 Ad Stars Zoe Saldana
Meghan Young — July 9, 2010 — Fashion
References: calvinklein & fabsugar
I have to say, I'm quite surprised that it took this long for Zoe Saldana to strip down for a lingerie campaign. I mean, just take a look at her tasteful curves in the Calvin Klein Envy Fall 2010 ad. I guess she was just waiting for the right fit. 'Envy' couldn't have been better -- I'm certain I won't be the only envious girl gazing at this ad.
Unlike the steamy Eva Mendes underwear ads, the Calvin Klein Envy Fall 2010 campaign is much more reserved. Yet Saldana still invokes a sultry stare that will make men melt.
Unlike the steamy Eva Mendes underwear ads, the Calvin Klein Envy Fall 2010 campaign is much more reserved. Yet Saldana still invokes a sultry stare that will make men melt.
Trend Themes
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Sultry Lingerie Campaigns — Advertising campaigns featuring famous personalities modeling lingerie in a reserved but sultry manner.
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Tasteful Celebrity Campaigns — Advertising campaigns featuring well-known personalities modeling clothing items in a tasteful manner that conveys sophistication and beauty.
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Body-positive Advertising — Advertising campaigns that celebrate a diverse array of body types, promoting inclusivity and body positivity.
Industry Implications
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Fashion Industry — The fashion industry can take advantage of the trend by creating more ads that celebrate various body types and use famous personalities to promote their products.
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Advertising Industry — The advertising industry can help promote body positivity and diversity by creating ads that feature people of various sizes, shapes, and colors.
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Entertainment Industry — The entertainment industry can partner with fashion and advertising industry to promote a healthier body image and to celebrate diversity in mainstream media.
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